Again in 2021, Biogena bought 82 MINI Cooper SE electrical hatchbacks as firm automobiles to assist decarbonize its fleet. The corporate is now doubling down on EVs by ordering the biggest fleet of zero-emission MINIs in Austria. No fewer than 126 autos with out combustion engines will probably be delivered by the primary quarter of 2026.
These press pictures present that Biogena has already taken supply of 59 automobiles from the brand new “J01” era MINI Cooper. The handover occasion came about on the firm’s headquarters in Salzburg. As soon as all autos are delivered, Biogena will personal the second-largest fleet of electrical MINIs in Europe.
You is likely to be questioning which entity holds the highest spot. That distinction belongs to Deloitte. The London-based skilled providers community purchased 100 EVs in 2020. It added one other 140 the next yr, bringing its whole to 240 totally electrical MINIs.
Circling again to Biogena, the brand new automobiles had been ordered by way of MINI’s direct gross sales systemapplied in October 2024. With 126 automobiles, it represents the biggest fleet supply by way of the company mannequin to date. Based on the BMW-owned automaker, greater than half of MINIs registered in Austria are a part of fleet gross sales, with about 56% registered as firm automobiles.
To additional cut back emissions, Biogena says that half of the power used to cost its electrical MINIs is produced domestically. Between its EV fleet and in-house power era, the corporate claims to avoid wasting 84,000 kilograms of CO? yearly.
Within the first half of 2025, MINI’s gross sales in Austria grew by over 24%, with EV deliveries hovering by greater than 160%. For now, solely MINI operates underneath the company mannequinhowever the core BMW model plans to undertake direct gross sales beginning in 2027.
So, what precisely is the company mannequin? Below this setup, automobiles are bought immediately by the automaker to prospects, whereas sellers earn a hard and fast fee for every sale. The producer owns the autos and units nationwide pricing, guaranteeing consistency throughout all areas.
A minimum of in concept, everybody advantages: retailers nonetheless earn income, BMW and MINI cut back prices, and prospects take pleasure in clear and uniform pricing irrespective of the place they purchase.
Pictures: MINI Austria
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