Auto Dealer is to introduce a brand new sustainability ranking system to its editorial automobile evaluations this autumn, as a part of a wider initiative to assist customers make extra environmentally acutely aware car selections.
The brand new sustainability evaluation, revealed throughout the firm’s current Drivers’ Alternative Awards in London, will sit alongside present editorial scores masking working prices, reliability, security, options, consolation and efficiency.
Every car reviewed can be eligible for as much as 5 stars – three reflecting the sustainability credentials of the precise mannequin, and two assessing the producer’s wider environmental efficiency.
Model-level scores will incorporate unbiased information sources, together with the World Benchmarking Alliance’s automotive and transportation producers benchmark, which evaluates producers on areas akin to electrification progress, provide chain transparency, workforce practices, and funding in low-carbon innovation.
Auto Dealer will even align the presentation of its new scores with the UK Competitors and Markets Authority’s Inexperienced Claims Code, making certain that each one sustainability claims are clear, evidence-based and freed from greenwashing.
Talking on the launch, Auto Dealer editorial director Erin Baker stated: “Our scheme goals to be data-driven, clear, truthful and sincere, while rooted in editorial experience at each model and mannequin ranges primarily based on AutoTrader’s decades-long working relationships with automobile manufacturers.”
She added: “The brand new scores will assist automobile house owners higher perceive the carbon footprint of those autos over the period of possession, in addition to arming them with distinctive insights about how sustainable the provision chain is, together with uncooked supplies, to allow them to make an knowledgeable determination on their subsequent automobile buy with sustainability in thoughts.”
