Regardless of the rising challenges of tariffs and market uncertainty, BMW is widening the gross sales hole over its chief German rival Audi in america. Halfway by means of 2025, the numbers paint a transparent image: BMW isn’t simply main — it’s dominating.
The Scorecard: BMW vs. Audi, 2025 Yr-to-Date
From January by means of June 2025, BMW of North America offered 178,499 automobiles. Audi of America, against this, moved simply 81,951 models — lower than half of BMW’s complete. This determine doesn’t even embrace the MINI model, which might solely increase the lead additional. Much more spectacular is the context. BMW gross sales are up 1.6% year-over-year, exhibiting modest however regular progress in a unstable market. In the meantime, Audi gross sales are down 12%, signaling deeper challenges with product lineup, demand, or pricing technique.
The SUV Battle: BMW Leads in Each Phase
BMW’s success is essentially SUV-driven, and the model is prospering throughout all sizes. The X5BMW’s perennial bestseller, racked up 33,588 models, outpacing Audi’s Q7 by greater than 3:1 (simply 9,975 offered). And whereas the Q7 has aged, its poor efficiency illustrates a transparent product fatigue subject.
Within the compact SUV area, BMW once more holds a commanding lead:
- BMW X3: 29,029 offered
- BMW X1: 13,322 SOLD
- Audi Q5: 22,914 offered
- Audi Q3: 12,612 offered
Though Audi’s small crossovers carried out comparatively nicely, BMW outsold them in each the compact and subcompact classes. Audi’s new Q3, which launched simply final month, may present some momentum within the second half of the 12 months — but it surely’s taking part in catch-up.
Sedans: Audi Falters, BMW Thrives
Audi’s sedan lineup continues to underperform dramatically. By the primary half of 2025:
- Audi A4: 500 Models
- Audi A6: 3.559 Models
- Audi A8: 749 models
By comparability, BMW’s core sedans noticed far stronger numbers:
- BMW 3 Sequence: 14,157 models
- BMW 5 Sequence: 13,432 models
- BMW 7 Sequence: 5,707 models
This staggering disparity reveals BMW’s sedan portfolio stays way more related within the U.S. luxurious market. Audi’s new technique to consolidate the A4 into the A5 lineup (which offered 8,275 models) hasn’t but paid off. In the meantime, BMW’s 3 Sequence + 4 Sequence complete (a mixed 23,369 models) leaves Audi within the mud.
Within the entry-level section, BMW’s 2 Sequence lineup (coupe and Gran Coupe) moved 9,740 models, almost doubling Audi’s A3 at 4,880 models.
Outlook: Can Audi Shut the Hole?
Audi’s finest hope for restoration lies in new product launches. The refreshed Q3 might achieve traction, and a redesigned A6 e-tron or Q5 replace may change the tide — however they’re not right here but. Till then, BMW appears to be like poised to proceed its momentum and prolong its lead even additional.
