Monday, July 7, 2025

Honda pulls the plug on its bigger electrical SUV

That bigger Honda electrical SUV could also be a pipe dream in any case. Honda follows Ford, Toyota, and different automakers in adjusting main EV plans within the US.

Honda scraps plans for a bigger electrical SUV

Though Honda’s first electrical SUV, the Prologue, was one of many top-selling EVs within the US final yr, the Japanese automaker is making ready for a slowdown.

Due to the Trump Administration’s not too long ago handed “Massive, Lovely Invoice,” which kills off the $7,500 federal tax credit score on the finish of September, Honda expects decrease demand for EVs.

In line with a brand new Nikkei report, Honda is now scrapping plans for its bigger electrical SUV within the US, its largest market. As an alternative, the corporate will give attention to hybrid automobiles, just like latest strikes from Ford, Toyota, and others.

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Honda’s bigger electrical SUV was on account of be launched round 2027, about the identical time as Ford and Toyota’s three-row EV SUVs. The upcoming Honda 0 Sequence electrical SUV and sedan are nonetheless set to reach beginning subsequent yr.

We received a sneak peek of the midsize electrical SUV in April after a camouflaged prototype made its debut on the streets of Tokyo for the primary time.

Honda introduced earlier this yr that it’s decreasing its deliberate EV investments by $21 billion by way of 2030, because it expects decrease demand. Like Ford and Toyota, Honda will give attention to hybrids within the meantime.

Honda-larger-electric-SUV
Honda 0 SUV (Supply: Honda)

In a separate report on June 20, Nikkei claimed that Honda and Nissan have been contemplating a brand new US partnership simply months after their world tie-up fell by way of.

Electrek’s Take

Honda is likely one of the few Japanese automakers to realize some momentum within the US EV market, however scrapping plans for the larger mannequin may put it behind rivals like Hyundai and Kia.

Via the primary half of the yr, Honda has bought over 16,300 Prologues within the US. As compared, Toyota bought simply over 9,200 bZ4X fashions.

Even Acura’s EV is seeing considerably extra demand than anticipated. Acura bought 10,355 ZDX fashions within the first half of 2025, outpacing the Cadillac Lyriq, which relies on the identical platform. Earlier this yr, Mike Langel, vice chairman of nationwide gross sales for Acura, informed Automotive Information that the corporate anticipated to promote round 1,000 ZDX fashions a month this yr.

Honda, like many of the auto trade, is bracing for a shakeup because the Trump Administration rolls again EV incentives, placing the US on observe to lag even additional behind leaders like China.

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