JLR attributes the delay of its all-electric reboot to unsure demand and a have to spend extra time testing. By Stewart Burnett
Jaguar Land Rover has delayed each manufacturing and deliveries of its upcoming electrical Vary Rover and Jaguar fashions to permit extra time for testing and for demand to get better, in line with sources conversant in the plans speaking to The Guardian. The British premium automaker has written to clients informing them that Vary Rover Electrical deliveries won’t start till a while in 2026, lacking the unique late 2025 goal.
Two deliberate Jaguar fashions, extremely anticipated following the model’s viral pink-and-blue futuristic rebrand again in December, may face delays of a number of months. The Sort 00, Jaguar’s first electrical car (EV) since reinventing itself as a pure play model, is now set to enter manufacturing in August 2026, with the second mannequin doubtlessly delayed till December 2027.
Preorders have but to start for the upcoming fashions. In a Could interview with Indian enterprise newspaper Monetary SpecificVary Rover’s International Managing Director, Martin Limpert, did word: “Greater than 62,000 folks have already expressed curiosity within the automobile—principally from the US and Europe—and nearly 400 folks from India have additionally expressed curiosity.” Nonetheless, the efficiency of Tesla’s Cybertruck since launch serves as a reminder that wait record numbers don’t essentially translate to gross sales.
The delays additionally partly stem from prolonged testing necessities, as these are JLR’s first EVs constructed in-house slightly than by way of contract manufacturing. Sources prompt to The Guardian that the postponements might profit JLR financially by permitting continued gross sales of their extra profitable, higher-margin hybrid fashions.
The choice comes partly in response to difficult market circumstances, with JLR reporting a 15.1% gross sales drop in Q2 following the imposition of import tariffs by the Trump administration. President Trump’s energetic discouragement and criticism of EVs have additionally made delays strategically engaging. The automaker has additionally opened voluntary redundancy for as much as 500 managers because it seems to be to trim prices.
