Renault could also be off the radar of many Australian consumers, however its native boss insists the model received’t slash costs to shift the established order.
Talks of budget-minded Renaults had been sparked on the native launch for the brand new Duster small SUV, which is now the model’s least expensive mannequin and begins at $31,990 earlier than on-roads. Regardless of cheaper phase competitors, Renault Australia normal supervisor Glen Sealey says the model isn’t within the “cut price basement space”.
“Should you have a look at how usually the market is unfold out right now, that SUV phase that we talked about with Duster, and the way 30 per cent sits under $30,000 – that’s not us,” he advised media on the Duster launch.
“We’re not in that cut price basement space, however with Duster, we’re not in that very premium finish both, $40,000 to $45,000.
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“However we do have automobiles that sit there, which is Arcand we do have automobiles that sit above that, which is Megane E-Tech. So we’re by no means going to be in that backside 30 per cent, so to talk, however we will probably be within the fats, or the spike, of the phase, and we will probably be within the premium a part of the phase.
“And you will notice that with all our merchandise, whether or not it’s the small SUV phase, whether or not it’s the van phase, you will notice that displayed right through.”
Whereas unclear, that “backside 30 per cent” possible encompasses lots of Australia’s latest small SUVs – significantly from newer Chinese language challenger manufacturers. The most cost effective of those is the Chery Tiggo 4priced from $23,990 drive-away, adopted by the GWM Haval Jolion and MG ZSeach priced from $26,990 drive-away.
There’s additionally the bottom Mahindra XUV3XO at $23,990 drive-away, one other model seeking to put its stamp on the small SUV phase. Nonetheless, arguably the most direct rival to Renault’s Duster is the Suzuki Jimnywhich prices $30,490 earlier than on-roads in its base type.
“We all the time function as a challenger model, as a result of our quantity is comparatively low in comparison with the market. So we all the time see ourselves as a challenger model,” Mr Sealey added.
“However the actuality of life is we’re in a position to command – so long as the product’s adequate – a premium place inside that phase.”
Mr Sealey’s assertion that Renault is a challenger model is definitely backed up by comparatively low gross sales, with 2871 thus far this 12 months – 958 of which had been passenger autos. For context, the Tiggo 4, Jolion, and ZS have every outsold that determine by greater than 10 instances.
Renault’s present best-seller isn’t a passenger automobile; it’s the Grasp van with 1210 gross sales.
