International automaking giants Stellantis is reportedly mulling the opportunity of placing its Maserati model up on the market.
The famed trident marque rooted in Modena, Italy, famend for luxurious and efficiency, noticed its gross sales collapse by 48% earlier this yr. The truth is, former Stellantis CEO Carlos Tavares even admitted as soon as that Maserati was “within the purple” resulting from poor advertising.
While Stellantis deny such plans, newswire Reuters quoted sources alleging that the father or mother agency is being really useful by consultants McKinsey to divest in Maserati not directly due to new import tariffs imposed by US President Donald Trump.
One other supply additional claims Stellantis instructed McKinsey to think about all prospects for the troubled Maserati marque. In lieu of which, McKinsey is allegedly nonetheless within the early phases of its work, so a definitive determination is unlikely to come back so quickly.
One other supply quoted by Reuters signifies disagreement amongst Stellantis board members about what it ought to do with the Italian model. The truth is, some supposedly imagine Maserati nonetheless holds worth as the one luxurious marque in Stellantis’ portfolio.
Naturally, there’s an opposing half that reckons Stellantis doesn’t have the useful resource to help Maserati and its present battle to revamp its line-up.
What isn’t serving to is the model’s reasonably ‘missing’ present line-up. Maserati just lately axed each its Ghibli sports activities saloon and Levante SUV, and the successors to each are solely arriving someday in 2028 and 2027 respectively.
Till then, Maserati is relegated with its lone SUV providing known as the Grecale. It additionally has each its signature GranTurismo and GranCabrio luxurious GTs, in addition to the MC20 midship sportcar, however neither holds mass attraction as how the opposite two mannequin talked about.
In different phrases, newly put in CEO Antonio Filosa, who can also be an Italian nationwide, has acquired fairly the choice to make as he begins his new position main the automaker.
This text was first seen on Carzautomedia
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