BMW has prolonged its partnership with Spanish tennis participant Carlos Alcaraz, strengthening a relationship that started in 2022. The model has been concerned in tennis for practically 4 many years, from sponsoring the BMW Open in Munich to supporting top-level tournaments in Indian Wells, Rome, and Vienna. The continuation with Alcaraz exhibits BMW’s intent to remain seen in a sport it has backed constantly.
Uwe Dreher, Vice President Advertising and marketing BMW Europe, defined the transfer: “Tennis performs a basic function in our sponsorship portfolio. We’re delighted to proceed our journey with Carlos Alcaraz. His ardour for sport and his pursuit of excellence are according to the values of our model.”
A partnership that began early
Alcaraz signed with BMW in June 2022, earlier than his first Grand Slam title and earlier than turning into the youngest world No. 1 in ATP historical past later that yr. BMW’s early assist meant he was already fronting campaigns for the corporate’s electrical vehicles when his profession took off. Now 22, Alcaraz has collected six Grand Slam titles and returned to the highest of the rankings after successful the US Open earlier this month. Carlos Alcaraz is now not a rising star — with six Grand Slam titles at age 22, a feat matched by solely a handful of legends like Björn Borg and Rafael Nadal, he’s already on a transparent path to turning into a future Corridor of Famer.
Trying again on the partnership, he mentioned: “I’m delighted to proceed being a part of the BMW household, whose values – honesty, excellence, innovation and pleasure – have at all times resonated deeply with my very own. I’m grateful to BMW for the assist I acquired even earlier than my first Grand Slam win and hope that we will get pleasure from many extra successes collectively.”
BMW and tennis return many years
BMW’s historical past in tennis started in 1987 with the BMW Open in Munich. The event has grown into one of many longest-standing partnerships in skilled tennis and was upgraded to ATP 500 standing in 2024. Past Munich, BMW is a sponsor of the ATP Masters 1000 occasions in Indian Wells and Rome, in addition to the ATP 500 indoor event in Vienna.
