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Favourite Automobile Advertisements: 1968 Oldsmobile Apprehender | The Every day Drive

You had been by no means alleged to see this advert, however you do  need to test it out.

1968 Oldsmobile Delmont 88 Apprehender
1968 Oldsmobile Delmont 88 Apprehender

You had been by no means meant to see this advert. However you’ll need to look, as a result of it’s fairly cool. Stripped from the pages of Legislation & Order journal (1953-2016), this advert for the 1968 (and 1969, apparently) Oldsmobile 88 Delmont is hanging for 2 cause: First, Oldsmobile wasn’t actually recognized for constructing law-enforcement pursuit autosand, secondly, that 390-horsepower quantity.

Then, as now, Ford bought a large number of autos to the law-enforcement neighborhood, as did Chevrolet and Plymouth. Ford sort of owns the section now. Oldsmobile, nevertheless, retailed luxurious and near-luxury automobiles, making their police-car choices a bit dear for many police departments and federal businesses.

1968 Oldsmobile Apprehender

1968 Oldsmobile "Apprehender" ad, Tom McCahill
1968 Oldsmobile “Apprehender” advert

However, not solely did this cop-prepped Olds 88 come endorsed by the oldsters at Well-liked Mechanicsit promised to be among the many quickest accelerating cop automobiles in service—when correctly outfitted.

The “Apprehender”

1968 Apprehender package standard equipment, Police Package
1968 Apprehender bundle normal tools

Now, that is advert is for one thing known as the “Apprehender,” which was by no means an precise Oldsmobile mannequin. As a substitute, Olds referred to any fashions in its lineup fitted with the model’s Police Apprehender Package deal, which could possibly be had on virtually each Olds together with the compact F-85midsize Cutlass and Cutlass Supreme—together with the Cruiser view station wagon–and the full-size Delmont 88 and Delta 88 full-size automobiles.

Apprehender Fashions

The one fashions not accessible with the Apprehender Package deal for 1968 had been the luxurious Delta 88 Customized, your complete Ninety-Eight lineup, and the personal-luxury Toronado coupe. We’ll get again to the Toro in a second…

Oldsmobile “L32” Engine

The advert proven right here boasts of the automobile’s 390-horsepower enginewhich was, even by Oldsmobile big-block-engine requirements, a fairly large quantity, however you Needed to pay additional for it. The 88’s Apprehender bundle got here normal with a thumping 365-horse 455-cubic-inch V8. However, for little or no more money, the ’68 Delmont 88 police automobile could possibly be upgraded with the “L32” 455-inch engine, which was rated at a giant 390 horsepower. That tied the police-package 88 for second place amongst all Oldsmobile fashions in horsepower.

Hurst/Olds

Additionally boasting 390 horsepower was the Cutlass-based 4-4-2Hurst/Olds.” This overachieving Olds muscle automobile boasted the identical model of the 455 V8 because the Apprehender 88, plus a novel Hurst-brand 4-speed manual-transmission shifter.

Toronado Trumps All

So, what’s higher than 390 horsepower? How about 400. Oldsmobile’s flagship mannequin, the Toronado personal-luxury coupe, got here normal with a 375-horse 455 variant, however might completely be had with a 400-horsepower step-up possibility. The dear “W34” improve ($211) included cold-air induction, a efficiency camshaft, and twin exhaust. Although the W34-powered Toronado was the most-powerful Oldsmobile of 1968, it was unlikely the quickest, as the massive coupe was famously pudgy.

Not Your Father’s Oldsmobile

So, although the police Oldsmobiles of any stripe have all the time been uncommon, do you have to see one, particularly an Apprehender 88. Do assume twice earlier than making an attempt to outrun it. Interval specs have the automobile hitting 60 mph from a cease in simply 6.0 seconds, and topping out at 120 miles an hour. No, that is not your father’s Oldsmobile. And, you by no means noticed this advert.

1968 Oldsmobile "Apprehender" ad
1968 Oldsmobile “Apprehender” advert

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