The Singapore Grand Prix 2025 has moved past a sporting occasion to turn into a stage for manufacturers to merge luxurious, life-style and high-octane vitality. Throughout the town, world names are leveraging the race not solely to launch unique merchandise — from capsule collections by Christian Louboutin and PUMA for Scuderia Ferrari to Singapore-exclusive fan tees from Adidas — but in addition to supply interactive showcases that deliver followers nearer to the world of System 1. Immersive pop-up experiences and collectible motorsport merchandise launches skilled by means of sensory experiences, driver appearances or hands-on activations illustrate how the Singapore Grand Prix has advanced right into a platform for curated, collectible and experiential engagements that resonate with sporting fanatics and collectors alike.
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TWG Tea has leveraged the Singapore Grand Prix’s status as a playground for luxurious and life-style activations by launching a limited-edition Race Day Tea from its sought-after Grand Mode Tea Assortment. This unique 100g black tea mix captures the thrill and fervour of the F1 season, combining the nice and cozy aroma of spices with the tart brightness of untamed berries and fleeting notes of caramel. Designed as a “tea of anticipation”, it embodies each the vibrancy of race day and the sophistication of TWG’s signature craftsmanship — out there completely at TWG Tea Boutiques in Singapore. The discharge underscores how up to date luxurious manufacturers are leveraging the Grand Prix past being only a sporting occasion, however as a stage to create immersive, limited-edition experiences that resonate with collectors and fanatics alike.
Christian Louboutin


Christian Louboutin marks the Singapore Grand Prix 2025 with its limited-edition Racing capsule assortment, out there completely at ION Orchard from 22 September. Designed to seize the dynamic vitality of System 1, the gathering options daring flame motifs throughout signature items, together with the Miss Z Mule, Miss Z Pump 100, Loubi54 Clutch and Louis Junior Spikes Louis. Every design sees the convergence of luxurious style with the joys of racing — from the shiny patent leather-based finishes to the Maison’s signature crimson soles and gunmetal detailing.


The Miss Z Mule modernises the famed Pin Up mannequin, that includes a 120mm heel and an open-toe silhouette adorned with the Racing flame print, whereas the Miss Z Pump 100 delivers retro glamour and visible affect, creating the phantasm of upper heels for a commanding presence from trackside to after-party. Complementing the footwear, the Loubi54 Clutch gleams in patent leather-based with the flame motif, a removable chain strap and the CL badge, balancing model and performance. For a sporty edge the Louis Junior Spikes Louis low-top sneakers characteristic gunmetal spikes on the toe, the Racing flame print and the long-lasting crimson sole, merging streetwear attraction with luxurious craftsmanship. Following its debut in Miami, this Singapore-exclusive launch underscores how luxurious manufacturers are leveraging the Grand Prix to ship assertion items that merge each exclusivity and the spectacle of the F1 race.
Adidas x Mercedes-AMG Petronas F1 Singapore


Within the lead-up to the 2025 Singapore Grand Prix, Adidas Singapore groups up with the Mercedes-AMG PETRONAS F1 Staff to launch a limited-edition assortment of Singapore-exclusive fan T-shirts. The collection attracts on retro motorsport visuals and cinematic aptitude, with three standout designs — “Maju-Lah Cityscape”, “Maju-Lah Motorsports” and “Motorsports Helmet” — every celebrating the velocity and status of System 1 whereas paying tribute to Singapore’s famed skyline. From a driver jersey constructed with AEROREADY know-how to handle moisture, to graphic tees styled like blockbuster posters that includes the Mercedes-AMG PETRONAS Staff helmet and drivers George Russell and Kimi Antonelli, the gathering is each geared towards technical efficiency and street-ready model. Daring particulars — together with the rallying cry “Maju-lah” — echo the vitality and willpower of Singapore’s evening race, making this capsule a collector’s merchandise for motorsport fanatics and followers of high-performance attire alike.
PUMA for Scuderia Ferrari


In celebration of the 2025 Singapore Grand Prix, PUMA for Scuderia Ferrari launches a limited-edition fan and duplicate assortment that sees motorsport heritage merge alongside up to date efficiency design. Highlights embrace the Scuderia Ferrari Singapore Race Tee — worn by Charles Leclerc — which channels the vitality of the long-lasting evening race by means of warmth map-inspired graphics and technical materials constructed for consolation and mobility. The gathering additionally commemorates 20 years of PUMA for Scuderia Ferrari, with the 2025 Duplicate Assortment evoking classic racing aesthetics — from T7 track-inspired silhouettes to the signature 7cm stripes. Combining purposeful winter-ready supplies with city-ready model, this capsule interprets the adrenaline of the observe into attire that’s each collectible and wearable — interesting to followers of the Prancing Horse in addition to motorsport fanatics.
Showcases Previews
Polo Crimson Racing Pop-Up


Ralph Lauren Fragrances accelerates into Singapore Grand Prix week with the Polo Crimson Racing Pop-Up at Plaza Singapura, operating from 24 September to five October 2025. The pop-up affords an immersive showcase of the Polo Crimson universe, that includes the limited-edition Polo Crimson Eau de Toilette Racing Version, interactive stations together with a Race Simulator, Velocity Response Chamber and the Polo Crimson Racing AI Photobooth, in addition to unique merchandise.

System 1 driver and face of Polo Crimson — Lando Norris — will make a particular look on 30 September, connecting followers instantly with the spirit of velocity and adrenaline that the perfume embodies. Designed because the amalgamation of scent and motorsport vitality, the pop-up permits guests to discover signature Polo fragrances, take part in interactive experiences and interact with the racing life-style in a uniquely curated setting.
Visa Money App Racing Bulls Pop-Up Expertise


The Visa Money App Racing Bulls Pop-Up Expertise – Inside The Storage launches at ION Orchard, providing followers a hands-on immersion into the high-octane world of System One. Operating till 5 October 2025, the pop-up options interactive activations together with HUGO’s Response Time Problem, the TUDOR F1 Simulator and a showcase of the VCARB showcar at B4 ION Station. Guests can take part in day by day attracts and redemptions, with alternatives to win unique experiences akin to a photograph with staff driver Isack Hadjar, limited-edition LEGO units on the TUDOR Boutique and collectible driver playing cards at HUGO. Cardholders also can interact within the Spend & Get marketing campaign, redeeming unique presents when paying with Visa. The collaboration between Visa, HUGO and TUDOR brings collectively the enjoyment of motorsport, the innovation of digital funds and the model of latest style, making a multi-layered expertise that connects racing fanatics with the joys and status of the Singapore Grand Prix.
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