The Mercedes-Benz G-Class has loved many years of success as an ultra-luxury off-roader, arguably with none direct rival – however that might quickly be about to alter.
Audi CEO Gernot Döllner has hinted at a G-Wagen competitor being in growth, telling the UK’s Autocar “Keep tuned” when requested in regards to the four-wheel drive venture.
The Audi boss additionally steered the corporate was engaged on a rival to the Land Rover Defender, although this can be the identical mannequin designed to combat the enduring Mercedes-Benz.
Earlier stories steered Audi might lean on its standing within the Volkswagen Group by utilizing a platform created for Scout – the German auto large’s forthcoming electrical off-road automobile model.
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Mr Döllner stated the corporate was at present contemplating whether or not it ought to have its personal manufacturing facility within the US, based mostly on the present political turmoil relating to import tariffs.
Whereas there aren’t any particulars of the brand new Audi ‘Q-Wagon’ off-roader at this stage, utilizing Scout structure would lock the mannequin into utilizing an electrical powertrain – simply months after Mercedes-Benz admitted its electrical G-Class was a “full flop”.
Regardless of having 10 automobile manufacturers below its umbrella, the Volkswagen Group arguably solely has one off-road mannequin on sale with 4×4 and a dual-range drivetrain: the Amarok ute, which is predicated on the Ford Ranger.
These digital illustrations by artist Theottle present an concept of what Audi’s first off-road SUV might appear to be, based mostly on the corporate’s present design course.
Whereas Mr Döllner has beforehand expressed his need to simplify Audi’s lineup, he reiterated the significance of flagship fashions that includes new expertise and improvements.
“There isn’t any area of interest banner. It’s simply the alternative,” he defined to Autocar.
“It really works completely to have a extra centered lineup within the core and, along with that, have some area of interest fashions to construct the model and to additionally switch new concepts from a distinct segment phase into the core merchandise. That works completely, and that is a part of our technique.”
MORE: Transfer over, child: Mercedes-Benz engaged on bigger G-Wagen
MORE: Discover the Audi showroom
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