Hyundai Motor Drives into the Digital Drifting World with INSTEROID Electrical Idea Automobile in JDM: Japanese Drift Grasp

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• Hyundai Motor Firm introduces its electrical idea car, INSTEROID, within the drift racing recreation JDM: Japanese Drift Grasp
• The launch on the Japan Mobility Present blends a bodily idea automotive showcase with its in-game counterpart for a singular twin immersion expertise
• Hyundai Motor engages digital native generations by means of gaming, increasing its presence throughout platforms like Asphalt Legends Unite and Roblox

SEOUL, October 30, 2025 – Hyundai Motor Firm is debuting its cutting-edge electrical idea car, INSTEROID, within the drift racing recreation JDM: Japanese Drift Grasp, redefining the intersection of mobility and gaming tradition.

Developed by Poland’s Gaming Manufacturing facility and set in opposition to the backdrop of an open-world Japanese racing setting, JDM: Japanese Drift Grasp now options INSTEROID as its first-ever electrical mannequin, underlining Hyundai Motor’s modern method to fostering engagement with digital native audiences.

INSTEROID represents Hyundai Motor’s future-forward imaginative and prescient, mixing efficiency optimized for drifting with a futuristic and crowd pleasing design. This collaboration highlights the corporate’s capacity to distinguish its model throughout the gaming group whereas delivering a singular digital expertise to fanatics worldwide.

“INSTEROID’s in-game debut in JDM: Japanese Drift Grasp showcases its cutting-edge efficiency and design whereas connecting with digital-native audiences in an immersive means. By bringing our drift-spec EV idea into the digital drift racing world, we’re redefining how mobility and gaming intersect to encourage the long run — a daring step in our content material advertising and marketing technique to construct model affinity and have interaction next-gen customers by means of experiential storytelling.” —Sungwon Jee, Senior Vice President and International Chief Advertising and marketing Officer at Hyundai Motor Firm

INSTEROID Evening by Hyundai, and JDM: Japanese Drift Grasp

Previous to INSTEROID’s in-game integration, the corporate hosted an unique offline occasion, “INSTEROID Evening by Hyundai,” on October 22 in Japan. Attended by media and influencers, the occasion provided a hands-on preview of the electrical idea automotive, making a buzz amongst key gaming and automotive audiences.

On October 30, Hyundai Motor took the engagement a step additional with its official on-line reveal throughout the Japan Mobility Present. Guests had been handled to a one-of-a-kind twin immersion expertise: an interactive gaming sales space the place attendees might discover the bodily INSTEROID idea automotive alongside its in-game counterpart. This modern mix of digital and bodily experiences captivated an viewers desirous to witness the way forward for sustainable mobility in gaming.

Launched in Might 2025, JDM: Japanese Drift Grasp is an open-world, first-person drift racing recreation recognized for its hyper-realistic car modeling and genuine Japanese highway design. Hyundai Motor’s collaboration with the sport consists of not solely INSTEROID, but in addition the IONIQ 5 and the INSTER — Hyundai’s unique sub-compact EV — which is able to seem as NPC automobiles to complement the in-game expertise. JDM: Japanese Drift Grasp can be obtainable on Xbox Sequence X|S beginning November 21, and on PlayStation 5 in early 2026. The sport is at present obtainable on Steam.

Hyundai Motor Expands Its Footprint within the Gaming World

Gaming has transcended different types of leisure to change into a significant cultural hub for digital-native generations, providing manufacturers a strong platform to foster deeper connections with their audiences. Hyundai Motor has lengthy acknowledged gaming’s potential, leveraging collaborations with world recreation titles like Asphalt Legends Unite and Roblox to function its automobiles in high-energy racing.

Earlier this 12 months, at gamescom 2025, the world’s largest gaming exhibition, Hyundai Motor launched an enticing retro arcade recreation starring its idea automotive INSTEROID and the unique INSTER sub-compact EV. The sport acquired widespread acclaim from attendees, additional cementing the corporate’s place as an innovator in merging gaming tradition with automotive excellence.

Hyundai Motor stays dedicated to delivering significant, modern buyer experiences by means of gaming and different digital-first platforms. The corporate plans to additional broaden its gaming-based communication technique, enabling deeper engagement with the evolving digital-native viewers whereas regularly exploring new alternatives to merge know-how, mobility and tradition.

Disclaimer: Hyundai Motor Firm believes the knowledge contained herein to be correct on the time of launch. Nonetheless, the corporate might add new or up to date data if required and assumes that it isn’t answerable for the accuracy of any data interpreted and utilized by the reader.

About Hyundai Motor Firm

Established in 1967, Hyundai Motor Firm is current in over 200 nations with greater than 120,000 staff devoted to tackling real-world mobility challenges across the globe. Based mostly on the model imaginative and prescient ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation right into a Sensible Mobility Resolution Supplier. The corporate invests in superior applied sciences resembling robotics and Superior Air Mobility (AAM) to result in revolutionary mobility options whereas pursuing open innovation to introduce future mobility providers. In pursuit of a sustainable future for the world, Hyundai will proceed its efforts to introduce zero-emission automobiles with industry-leading hydrogen gas cell and EV applied sciences.