Sunday, November 9, 2025

A Mustang Immersive Expertise’ Is An Entertaining, Sometimes Cringey Look Again At Pony Automotive Historical past





The Ford Mustang is the only remaining conventional American muscle automobile, since Chevrolet discontinued its Camaro once more, and the Dodge Charger has gone all woke with an electrical powertrain or pansy six-cylinder engine. Ford’s has even doubled down on the Mustang as of late, taking the not-so-humble muscle automobile to new heights with the introduction of the $300,000 Mustang GTDso there’s loads occurring with the unique pony automobile to rejoice. Ford is doing simply that with “American Icon: A Mustang Immersive Expertise,” which blends a couple of museum-style historic and technical reveals with a 4D video expertise and two projection rooms.

From an authentic 1964.5 Mustang GT to the cutting-edge GTDfriends get an entertaining historical past lesson on the Mustang’s cultural impression all through its 50 years in manufacturing. The expertise takes place in a warehouse in Downtown Los Angeles that is positioned in entrance of the drainage ditch that hosted the enduring “Gone In 60 Seconds” film chase scene. The expertise was designed by the group that produced “Our bodies: The Exhibition” and the seemingly redundant Titanic Immersive expertise, so it is fairly nicely orchestrated, if a bit cringey at instances.

Immersive expertise defined

Once you first stroll into the warehouse, you enter a ready space that has a museum-style exhibit concerning the Mustang’s inception. It consists of images of the three different design research that had been within the working of turning into the unique Mustang, however the actual pleasure begins when you enter the primary immersive room. I discovered the wording used to explain the occasion to be supremely obscure, so I will do my greatest to color a transparent image of what to anticipate.

Within the first immersive expertise, friends enter a white-walled, ceiling-less room, with solely a powder blue 1964.5 Mustang GT on the entrance. The complete room acts as a projection display screen, with animations transferring throughout the ground and all 4 partitions taking you thru a short timeline of the Mustang’s historical past, in addition to its cultural significance. From the rotating platform on the 1964 World’s Truthful to the trendy streets of Hollywood, full with a musical retrospective and a wholesome dose of Ford verbally autofellating.

After that, friends are herded by way of halls to the subsequent immersive room that solely has stools and a contemporary Mustang Darkish Horse surrounded by white partitions. This projection begins, and also you rapidly study that this Mustang is on a rotating platform that strikes with the projections. The projection on this room takes you thru a digital joyride that begins on a seaside mountain street and ends in an entertaining GTA-style chase scene.

Conventional reveals, and a really non-traditional film expertise

After the 2 immersion rooms, there are two extra conventional reveals. The primary showcases a number of the most well-known Ford Mustangs to grace the silver display screen, from Eleanor, the 1967 Mustang of “Gone In 60 Seconds” fame, to the 2005 Mustang Saleen S281 from the primary “Transformers” film, to the 1973 Ford Mustang Convertible from “The Mary Tyler Moore Present.”

The following exhibit is devoted to the bonkers Mustang GTD. There is a gold instance on show, and for nerds like me, there are disassembled chassis elements on show to indicate how the trick inboard Multimatic rear suspension works, in addition to the huge rear spoiler’s lively aerodynamics and the clever entrance suspension.

The ultimate room is a doozy; it is a 4D film. You stroll in and see 4 rows of theater-style seats, placed on the supplied over-ear headphones, and the present begins. You are taken by way of an exciting imagined world-saving mission, all whereas the seats rumble and transfer, you get blown by followers within the armrest that additionally launch scents, and there is an occasional squirt of water when it aligns with what’s occurring on the display screen. I used to be not warned about any of this previous to experiencing it so it was very stunning. For those who go please pay attention to what to anticipate, and use a water-proof ending spray on any make-up you put on.

General, the Mustang Immersive Expertise is a enjoyable option to spend round 45 minutes of your time. It’s going to stay in Downtown LA by way of February of subsequent 12 months, with tickets costing a steep $35, not together with parking subsequent door, which is able to price $10. And sure, there’s a reward store the place you possibly can spend much more cash on Mustang-branded goodies.

Although it has cringey moments, the expertise is fairly neat and makes anybody with Mustang-related reminiscences really feel all nostalgic and heat and fuzzy, which is a welcome break from the fixed onslaught of chaos that occurs round us always.



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