The Toyota Fortuner off-roader has been axed from Australia after greater than a decade as one of many model’s slowest-selling automobiles.
“Fortuner has been an incredible product for us through the years and located a comparatively small however enthusiastic buyer base,” mentioned Toyota Australia vice chairman of gross sales and advertising, Sean Hanley, in a media briefing.
“However with buyer preferences shifting in Australia, we made the choice to discontinue the Fortuner.”
The Fortuner will exit Australian showrooms in mid-2026, however Toyota Australia says consumers have already been transferring to automobiles elsewhere in its lineup.
“Largely, they’re transferring again into HiLux, or they’re transferring into (LandCruiser Prado or Land Cruiser 300 Sequence) SUV,” mentioned Mr Hanley.
CarExpert can prevent 1000’s on a brand new automotive. Click on right here to get an incredible deal.
Gross sales between January and the top of October 2025 see the Fortuner’s 2928 determine comprehensively crushed by the rival Ford Everest’s 21,915 outcome and the Isuzu MU-X’s 12,499.
The seven-seat Fortuner was launched in Australia in 2015 with a beginning value of under $50,000 ($47,990) earlier than on-roads.
It was pitched by Toyota as a diesel different to the petrol-only Intelligent SUV (now obtainable completely as a hybrid) and used HiLux underpinnings with the identical 2.8-litre turbo-diesel four-cylinder engine and a alternative of rear- or four-wheel drive.
The Fortuner was cheaper than its Everest sparring companion, which additionally arrived as a brand new nameplate for Ford Australia in 2015, priced from $54,990 earlier than on-roads.
The Everest was – and stays – based mostly on the Ranger’s ladder-frame chassis, however Ford pitched its off-road 4×4 towards the costlier and extra formidable Toyota LandCruiser Pradowhich it outsold in 2024 with 26,494 gross sales.
But the Fortuner’s greatest annual outcome right here was solely 4614, achieved in 2022 when the Everest tallied 10,314 gross sales and the MU-X discovered 10,987 consumers. That yr, the Prado recorded 20,710 gross sales.
The Fortuner’s common full-year gross sales (2016 to 2024) determine was a meagre 3481.
It has been constantly outsold by the pricier Prado, even in 2024 when that mannequin had interrupted provide in the course of the changeover to a brand new era. Toyota delivered 3042 Fortuners final yr towards 9802 Prados.
Mr Hanley mentioned the corporate didn’t view the Fortuner’s Australian stint as a failure.
“Every product we put available in the market has a task; Fortuner had a task we knew was by no means going to be the primary promoting Toyota,” he mentioned.
“It (the Fortuner) was a hit in what we wished it to do, however with the growth of the HiLux vary and rationalisation of the product providing, it’s only a regular enterprise case for us.”
Whereas a new-generation LandCruiser Prado arrived in Australia in late 2024, Toyota introduced an expanded HiLux lineup this week for the brand new era of its hottest mannequin.
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
$9.49 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Teak Scent Starter Kit
$12.95 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20, 5 Quart
$27.97 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
PULIDIKI Car Cleaning Gel Clean Putty Car Interior Cleaner Slime Auto Detail Tools Kit Supplies Car Accessories Christmas Stocking Stuffers Gifts for Men Women White Elephant Gifts Adults Teens
$6.74 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Rain-X 820149 WeatherBeater Wiper Blades, 22" Windshield Wipers (Pack of 2), Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability
$26.83 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
ANCEL AD310 Classic Enhanced Universal OBD II Scanner Car Engine Fault Code Reader CAN Diagnostic Scan Tool, Read and Clear Error Codes for 1996 or Newer OBD2 Protocol Vehicle (Black)
$29.99 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
CKAuto Tire Valve Stem Caps, Black, 4 pcs/Pack, Anodized Aluminum Tire Valve Cap Set, Corrosion Resistant, Universal Stem Covers for Cars Trucks Motorcycles SUVs and Bikes
$5.99 (as of November 9, 2025 23:56 GMT -08:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
