
Hyundai is the most important winner from the US and South Korea’s new commerce deal, decreasing the tariff fee on imported automobiles to fifteen%.
Hyundai will get a break with decrease US tariffs
Hyundai has dedicated $26 billion towards its US operations, among the many largest of any automaker. Regardless of this, the automaker has shelled out billions because the Trump administration slapped a 25% tariff on South Korean imports earlier this yr.
The Korean auto large is catching a break after the US and South Korea signed a brand new commerce deal that lowered the tariff fee to fifteen%.
A discover posted on the Federal Register on Thursday confirmed the speed minimize and different changes beneath the brand new deal.
Hyundai took a 1.8 trillion gained ($1.2 billion) hit from the added tariffs within the third quarter, up from simply 828 billion gained ($565 million) in Q3 2024.
Though it’s a decrease fee, bringing it consistent with Japan, which introduced an analogous deal in September, Hyundai will nonetheless must pay billions in further prices.

“Fifteen % continues to be 15%,” Randy Parker, Hyundai North America CEO, advised CNBC throughout an interview this week.
Parker stated the tariffs will likely be a problem, however Hyundai is aiming for a sixth consecutive file yr of US retail gross sales in 2026.

Hyundai Motor, together with Kia and Genesis, is anticipated to import practically 1 million automobiles into the US this yr, or about 40% of its gross sales. By 2030, Hyundai goals to have greater than 80% of the automobiles it sells within the US manufactured domestically.

Via November, Hyundai has offered practically 823,000 automobiles within the US, up 8% from the identical interval in 2024, placing it on tempo for its fifth consecutive annual retail gross sales file. Parker stated Hyundai is “on a file tempo and totally anticipate to go ‘5 for five in 2025.’”
To offset the lack of the $7,500 federal tax credit score, Hyundai has been providing a number of the largest reductions on electrical automobiles.
The IONIQ 5, which has constantly been a top-selling EV within the US, is among the many most inexpensive choices with leases beginning at simply $189 a month.
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