To this point the one Changan sub-brand to succeed in Europe has been Deepal, however a most assertive strategy is now being taken. By Stewart Burnett
Two extra manufacturers from Changan’s portfolio will attain European showrooms in 2027, with the premium Avatr line in addition to the Nevo vary becoming a member of the already-available Deepal marque. World Head of Design Klaus Zyciora revealed to Reuters that mild industrial automobiles could observe, alongside potential introductions of range-extender expertise and numerous hybrid configurations relying on buyer urge for food.
Eight new fashions are set to reach by late 2027 below plans unveiled at Changan’s March presentation in Mainz, starting with the Deepal S07 and L07 crossovers by the tip of 2025 Subsequent launches will probably embody the Nevo E07, accompanied by high-performance Avatr sedans. Every nameplate is meant to serve distinct purchaser segments, with Deepal chasing youthful demographics, the mother or father model courting households, and Avatr occupying luxurious territory.
Chinese language marques almost doubled their European presence throughout H1 2025, capturing 5.1% of regional gross sales by 91% year-on-year progress. Changan enters a aggressive panorama already populated by BYD, Chery, Xpeng and Zeekr, all fleeing saturated house markets the place 150 manufacturers compete fiercely for Chinese language consumers. Annual manufacturing targets sit within the vary of some three million items globally, with one-third anticipated to succeed in worldwide prospects throughout Asia, Africa, South America and now Europe.
“Now we have constructed up a really international scale however have been missing a industrial base in Europe, and that’s what we’re launching now,” Nick Thomas, UK Managing Director, informed Automotive World again in September. Design experience has been concentrated in Italian studios operational since 2001, whereas Birmingham engineers have developed powertrains since 2010 and Munich employees form Avatr merchandise. Japanese inside specialists and US autonomous driving specialists spherical out the worldwide effort.
European funding totalling €2bn (US$2.4bn) extends by 2030, with manufacturing facility web site evaluations underway to dodge import levies at present set at 30.7% for Changan. Native manufacturing varieties a core a part of the automaker’s “in Europe, for Europe” technique, which echoes related approaches taken by European automakers in China.
Thomas argued that the worldwide footprint was important insurance coverage in opposition to regional volatility. “Lately you may’t predict precisely what’s going to occur the place, however a really international firm can offset the danger and trip the waves,” he stated. “We’re taking the perfect of China, which excels at battery and software program expertise, along with a worldwide design base and European understanding of R&D. That’s how we are going to overcome the challenges and competitors.”
