After faltering barely in 2024, Proton bounced again final yr by promoting 157,976 automobiles – a rise of three.3% over the yr earlier than and placing it again on a trajectory of steady enchancment that began in 2018. That is estimated to have put its market share at 19.4%, a bump of 0.7% in a yr the place the entire trade quantity (TIV) is anticipated to have shrunk by 0.2% to 814,949 items.
A complete renewal of Proton’s best-sellers enabled it to hit these highs. The corporate bought 74,013 items of the Saga (the very best since 2011), with 7,975 items of the brand new MC3 mannequin – representing a 15.1% leap year-on-year – having been pushed out to house owners final month alone. It additionally delivered 28,057 items of the X50, with a peak of 4,287 items in August (highest in 35 months) because of the introduction of the facelift.
Maybe much more importantly, Proton has achieved its export aim of 6,000 items, helped by the establishing of a devoted subsidiary referred to as Proton Worldwide Company (PICSB). That’s its highest exhibiting since 2012 and a rise of 26% over 2024, with its finest month being December with 986 items. Egypt was its main market with 2,280 items bought, whereas Vietnam additionally acquired 1,316 items of the Malaysian-made X50, badged because the Geely Coolray.
Gross sales and repair community enlargement was one other space the place Proton targeted on, with the variety of Proton Edar shops now totalling 187 nationwide, together with 27 new 3S and 4S centres and “gross sales metropolis centres”. The corporate additionally boasts the biggest devoted EV community with 48 eMas dealerships nationwide, together with 36 3S centres, 12 1S centres and 10 devoted physique and paint services.
This yr is about to be one other huge one for Proton, with the continued rollout of its Clever Inexperienced Expertise (i-GT) 1.5 litre four-cylinder engine within the X70, S70 and X90, to say nothing of the Saga’s Superior Modular Structure (AMA) siblings on the horizon. Export numbers can even be boosted by the Saga being exported to key markets such because the Philippines, carrying the Geely badge.
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