Indian Motorbike celebrates its one hundred and twenty fifth anniversary in 2026, kicking issues off with a brand new marketing campaign referred to as By no means Completed.
Indian was based in 1901 by Goerge Hendee and Oscar Hedstrom after their success as bicycle racers. By 1913, Indian was producing 30,000 models yearly. The corporate survived two world wars, offering bikes and elements to the battle efforts. Within the late Forties, Indian turned a powerful pressure in racing.
Then in 1953, Indian halted manufacturing. For a number of a long time, the rights to the model identify swapped fingers a number of instances, however none of those new makes an attempt lasted for lengthy. In 2011, Polaris Industries bought Indian Motorbike from Stellican (a London-based personal fairness agency), ushering within the present period of Indian Motorbike. Now, 125 years after its beginnings, Indian is passing fingers once more because it transitions to new possession underneath a personal fairness agency referred to as Carolwood.
The theme of the “By no means Completed” marketing campaign is the model’s dedication to innovation and pushing ahead. Accompanying the announcement of the marketing campaign is a video titled “125 Years of Indian Motorbike | By no means Completed,” which highlights the model’s racing efforts and its present lineup. You possibly can watch the video above or on Indian Motorbike’s YouTube channel.
“The pursuit of innovation that drove our founders continues to drive us immediately,” mentioned Nate Secor, director of promoting for Indian Motorbike. “Whether or not via design, engineering, or advertising, we push ourselves day-after-day to honor that legacy. The By no means Completed marketing campaign isn’t only a celebration of our 125-year historical past, it’s a dedication to our riders that we’re all the time innovating, all the time competing, and can all the time be pushing ahead.”
Indian additionally says that it’s going to have fun its one hundred and twenty fifth anniversary all through 2026 with new merchandise, packages, and rider promotions. Extra particulars about these will probably be introduced at a later date.
Go to the Indian Motorbike web site for extra data.
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