BMW was among the many first automakers to publish its annual gross sales outcomes final week. International deliveries slipped by 1.4% to 2,169,761 automobiles, excluding the MINI and Rolls-Royce subsidiaries. Archrival Mercedes took longer to crunch the numbers, however the outcomes are actually in. Predictably, BMW has retained its luxurious gross sales crown.
The model with the fabled three-pointed star delivered 1,800,800 automobiles over the previous 12 months. That marked a 9% year-over-year decline, permitting BMW to widen the hole to almost 370,000 models. Audi has but to reveal its 2025 efficiency, but it surely probably trailed each of its home rivals.
BMW has another excuse to rejoice. The M division posted its 14th consecutive file yrdelivering 213,457 automobiles, or a rise of three.3% in contrast with 2024. Though Mercedes-AMG jumped by 7% to 145,000 models, the expansion was not almost sufficiently big to catch BMW M.
The image is comparable within the electric-vehicle area. BMW’s long-standing rival from Stuttgart offered 168,800 EVs, down 9% from the earlier yr. As soon as once more, Munich comes out on high. Whereas actual EV figures for the BMW model haven’t been disclosed, the BMW Group delivered 442,072 automobiles and not using a combustion engine.
MINI accounted for a file 105,535 EVs in 2025. Subtracting that whole places BMW’s electric-car gross sales at greater than 330,000 models final yr. We haven’t forgotten the Rolls-Royce Spectre, however its influence is negligible given the model’s low volumes. The complete Rolls-Royce lineup offered simply 5,664 automobileswith the V12-powered Cullinan rising as the highest vendor.
In fact, gross sales figures don’t at all times inform the entire story. Luxurious automakers thrive on greater revenue margins than mainstream manufacturers. Nonetheless, it’s one other feather in BMW’s cap, as bragging rights proceed to matter in advertising and marketing supplies.
Each firms are gearing up for a busy 2026. Coincidentally, the 7 Sequence and S-Class are due for mid-cycle facelifts this yr. Mercedes will kick issues off on January 29 with the refreshed S-Class, adopted by the Maybach variant. BMW hasn’t introduced when the G70 will obtain its Life Cycle Impulsebut it surely’ll positively debut after the up to date Benz-branded S-Class.
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