2025 wasn’t essentially an excellent yr for BMW, however the previous 12 months had been even more durable for its important rivals. Munich noticed deliveries slip by 1.4% to 2,169,761 autos, nonetheless sufficient to retain the luxurious gross sales crown. Earlier this week, Mercedes introduced a 9% decline to 1,800,800 items. Now it’s Audi’s flip to report the way it fared within the yr that simply ended.
The 4 Rings model posted a 2.9% drop in 2025, with buyer deliveries totaling 1,623,551 autos. Because of this, the Ingolstadt-based automaker needed to accept third place, trailing BMW by practically 550,000 vehicles, whereas Mercedes completed forward by virtually 180,000 items.
A better take a look at electrical automobile gross sales reveals BMW ending properly forward of its two home rivals. Though Audi’s EV deliveries jumped by 13% to greater than 223,000 items, that also wasn’t sufficient. BMW offered over 330,000 combustion-free autos in 2025. Mercedes took final place on the EV podium, with simply over half of BMW’s whole at 168,800 autos.
In terms of efficiency vehicles, BMW as soon as once more got here out on prime. The M division grew by 3.3% to 213,457 itemstogether with each M Efficiency and full-fat M fashions. Mercedes-AMG delivered 145,000 autos, up 7% yr over yr. Audi Sport, in the meantime, ended the yr at simply 36,000 items, down 13% from 2024. It’s price noting, nonetheless, that solely RS fashions rely as Audi Sport merchandise, whereas the extra frequent S-badged vehicles are excluded.
Unsurprisingly, all three manufacturers suffered further setbacks in China, the world’s largest automotive market. BMW (together with MINI) fell 12.5% to 625,527 autos, Audi declined by 5% to 617,514 items, and Mercedes plunged by 19% to 551,900 vehicles. The fast rise of home manufacturers, providing more and more aggressive merchandise at a lot decrease costs, is taking a heavy toll on legacy automakers.
Lexus has but to publish its 2025 gross sales outcomes, however it’s extremely unlikely to problem German dominance. The model offered 851,214 autos in 2024, an distinctive exhibiting as deliveries greater than doubled. Toyota’s luxurious division grew by 103.3% yr over yr, setting a brand new report and solidifying its place because the world’s fourth best-selling luxurious model.
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