Three Years In: Pakkee Tan Speaks On GRAZIA Singapore’s Editorial Journey

The previous three years have seen GRAZIA Singapore endure one thing of a recalibration because it goals to place itself away from present style magazines in the marketplace by turning into a multidimensional cultural authority for contemporary ladies. Amid a quickly shifting media panorama, GRAZIA Singapore has efficiently scaled its affect by constructing on its cultural relevance and elevating what trendy style media could be. On the helm of this transformation is Pakkee Tan who has efficiently mastered the media trifecta of editorial integrity, industrial technique and viewers engagement. Underneath his path, GRAZIA Singapore has sharpened its identification round “clever glamour,” balancing luxurious style credibility with tales that resonate emotionally inside an Asian cultural context.

From elevated print storytelling to experiential model partnerships and a fast-growing social presence, the title has expanded its footprint whereas sustaining a cohesive editorial imaginative and prescient. As GRAZIA Singapore celebrates its third anniversary underneath his management, LUXUO speaks to the person steering the title amid a quickly shifting media panorama. On this candid dialog, Tan displays on the title’s journey thus far. He additionally shares his insights into the realities of main a contemporary media model, the evolution of style journalism, the position of AI in shaping the way forward for content material and what it takes to construct a publication that each captures consideration and instructions belief amongst at present’s attuned readers.

You could have been on the helm of GRAZIA Singapore over the previous three years. How would you describe the position and the setting you’ve got been working in?

Main GRAZIA Singapore over the previous three years has been each exhilarating and deeply formative. It’s a position that sits on the intersection of creativity, technique and management. The media panorama is quick, aggressive and continuously shifting, so the setting calls for readability of imaginative and prescient paired with agility in execution.

What has been most energising is constructing a small however extremely pushed group that understands the best way to steadiness style authority with cultural relevance. We now have been intentional about shaping GRAZIA Singapore as a lot greater than only a journal however as a dwelling, evolving platform — one which speaks fluently throughout print, digital, social and experiential areas.

What’s on the very core of GRAZIA’s DNA?

At its core, GRAZIA has at all times been about clever glamour. It’s fashion-forward, however by no means frivolous; aspirational, but grounded in actual ladies’s lives.

For GRAZIA Singapore, that DNA interprets right into a distinctly trendy Asian lens — the place fashion, ambition, magnificence and tradition coexist. We’re occupied with ladies who’re shaping conversations, not simply developments, and in tales that really feel well timed, considerate and emotionally resonant.

How has GRAZIA developed into one among Singapore’s most artistic and fascinating media manufacturers?

Our evolution has been pushed by a willingness to rethink what a style media model could be at present. We now have invested closely in robust visible storytelling, sharper editorial voices and authentic franchises that may dwell seamlessly throughout platforms.

Print stays an announcement of craft and curation, whereas digital and social enable us to be extra instant, conversational and experimental. That readability has allowed GRAZIA Singapore to really feel cohesive, but dynamic.

What are the elements behind the profitable improvement of GRAZIA Singapore’s numbers on social media?

We give attention to robust storytelling — whether or not it’s superstar, style, magnificence, or tradition — reasonably than chasing virality for its personal sake. Information informs our choices, however intuition and style nonetheless lead. Collaborations with expertise, behind-the-scenes entry and content material that feels insider but accessible have additionally performed a key position in driving significant, sustained development.

What have been a number of the most profitable collaborations with model companions throughout 2025?

2025 has been an vital yr for deepening model partnerships. Essentially the most profitable collaborations have been these the place editorial integrity and industrial aims are clearly aligned — whether or not by way of experiential occasions, long-form storytelling, or multi-platform campaigns.

One standout instance was our 360-degree partnership with Tiffany & Co., anchored by a extremely shareable cowl that includes Faye Malisorn. Amplified throughout digital and social platforms, and adopted by an in-store occasion, it grew to become one among our only campaigns of the yr.

It’s exactly this method — translating craftsmanship and heritage into trendy, culturally resonant narratives — that has seen luxurious jewelry, style and sweetness companions reply so positively.

Are you able to inform us extra about GRAZIA Singapore’s Sport Changers initiative?

GRAZIA Sport Changers is one among our most significant editorial initiatives. It was created to highlight people who’re redefining success on their very own phrases — throughout style, tradition, entrepreneurship and the humanities.

It isn’t about fame or scale alone, however influence, originality and intent. The initiative has developed right into a recognisable GRAZIA franchise, with the potential to broaden additional into occasions, digital storytelling and community-building within the years forward.

Past marking a profitable three-year anniversary, what plans does GRAZIA Singapore have for 2026?

2026 is about scale with substance. We wish to strengthen our digital ecosystem, develop our video- and event-led IPs and additional place GRAZIA Singapore as a cultural authority — not only a style title.

There may be additionally a robust give attention to regional relevance and deeper viewers engagement, whereas persevering with to raise the standard and collectability of our print product. Development, for us, is about relevance as a lot as attain.

What’s your perspective on the way forward for media, given the rise of ChatGPT and different AI platforms?

AI platforms like ChatGPT will undoubtedly reshape how media operates — notably in areas corresponding to effectivity, analysis and content material optimisation. That mentioned, they don’t substitute style, judgment, or viewpoint.

The way forward for media belongs to manufacturers that may provide perspective, curation and emotional intelligence. AI is a software; storytelling, belief and cultural fluency stay inherently human strengths. Media that understands the best way to combine each thoughtfully will thrive.

What do you contemplate your proudest achievement throughout your time at Coronary heart Media Group?

I’m most happy with serving to to form GRAZIA Singapore right into a assured, recognisable model with a transparent voice and imaginative and prescient. Constructing one thing with long-term worth — editorially, commercially and culturally — has been extremely rewarding.

Greater than metrics, it’s the truth that GRAZIA Singapore now stands for one thing distinct in a crowded media panorama. That sense of authorship and path is what I worth most.

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