Hyundai is reportedly planning to finish manufacturing of the Holy Cross early as a consequence of sluggish gross sales of the approach to life ute.
Sources have informed Automotive Information the unique plan was for the ute to march off into the sundown through the second quarter of 2027, however the date is being moved ahead. Moreover, the present manufacturing charge is being halved as Hyundai makes an attempt to scale back the Santa Cruz’s excessive stock ranges.
If the report is right, it can release capability at Hyundai’s Alabama manufacturing facility to supply extra of the carefully associated Tucson SUV.
In response, Hyundai USA informed the commerce publication the ute’s “life cycle plans stay unchanged”.
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Given lacklustre gross sales of the Santa Cruz, it gained’t get replaced immediately. As a substitute the corporate has confirmed it’s engaged on a body-on-frame ute that may debut earlier than 2030 within the US.
This ute will probably be developed in-house and will probably be a “mid-size” mannequin that may tackle the likes of the Toyota Tacoma, Ford Ranger, Chevrolet Colorado, GMC Canyon and Nissan Frontier. The mid-size ute may additionally spawn a SUV spinoff to deal with the Toyota 4Runner.
It’s unclear if this new American ute would be the mannequin to meet Hyundai Australia’s long-held need for a body-on-frame ute.
Launched in 2021, the Santa Cruz appeared like a superb concept on paper: use the platform of a preferred unibody SUV, prolong the wheelbase, and tack on a tray.
It’s the identical method utilized by Ford to create the Maverick ute from the underpinnings of the Bronco Sport and Escape.
Whereas the Maverick belied its identify with trad-pickup truck styling, the Santa Cruz leant into its unibody origins with a non-conformist design that included flying buttresses and a a lot nearer affiliation to the Tucson it’s based mostly on.
At its debut, additionally in 2021, the Maverick charged out the gate with a beginning worth slightly below US$20,000 for the bottom hybrid mannequin.
Though the 2 utes now have beginning costs simply US$1605 aside, with the Maverick kicking off at US$28,145 and the Santa Cruz beginning at US$29,750, gross sales of the Santa Cruz proceed to lag properly behind its Blue Oval competitor.
Based on Good Automobile Dangerous Automobilein 2025 the Maverick bought 155,051 items (down 1.5 per cent) to be the nineteenth hottest mannequin within the US, whereas the Santa Cruz was down 25.2 per cent to only 23,962 gross sales in 141st spot.
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