Tuesday, February 3, 2026

BMW weighs in on UX sport changers and superpowers




BMW weighs in on UX sport changers and superpowers | Automotive World



















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Jörn Freyer, Vice President of UI/UX improvement, shares BMW’s person expertise playbook. By Megan Lampinen

The BMW iX3 heralds the start of a brand new period for the model because it marks the arrival of the long-awaited Neue Klasse. Hailed because the blueprint for future mobility, the foundational applied sciences of this car might be built-in into 40 fashions and mannequin updates by 2027. “We’re bringing the long run into every part,” says Jörn Freyer, BMW’s Vice President of UI/UX improvement.

Within the wake of the digital revolution and the appearance of AI, Freyer’s area is turning into more and more essential, and the iX3 introduces some potential trade disruptors.

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BMW weighs in on UX game changers and superpowers

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