Stellantis calls for 25% US gross sales progress from sellers in 2026

Stellantis executives instructed the automaker’s 2,400-member US seller physique that automobile gross sales should begin rising this yr after seven consecutive annual declines. Jeff Kommor, who leads US gross sales for Stellantis, mentioned 2026 is the yr of execution and the corporate is relying on sellers to ship—“no extra excuses”.

“We’ve given all of them the instruments that they want,” Kommor instructed The Detroit Information following the conclusion of a closed-door assembly held 4 February on the Nationwide Car Sellers Affiliation annual conference. “Excuses are over. There are not any extra excuses.” The automaker expects a 25% enchancment on its dismal 2025 figures.

The Chrysler, Dodge, Jeep and Ram retailers have heard turnaround guarantees earlier than, together with a yr in the past when gross sales finally fell 4% for the yr. Stellantis’ US market share has hovered round 8% the final two years, a marked decline from the 12.5% share it held as lately as 2020.

Stellantis has endured strained relations with its US dealership for years, reaching a nadir within the remaining months of former Chief Govt Carlos Tavares’ tenure. Tavares resigned a month sooner than anticipated, in December 2024, after mounting criticism from dealerships, labour teams and political circles. The dispute reached a boiling level in September 2024 when the US Stellantis Nationwide Seller Council penned an open letter accusing Tavares of main the automaker towards a “catastrophe” and inflicting “fast degradation” of its manufacturers.

Chief Govt Antonio Filosa, who took the reins in June 2025, has labored to reset relationships with sellers via a extra collaborative strategy. The automaker started channeling file ranges of cash towards advertising at regional and native ranges in late 2025, and returned to working with sellers on how greatest to market autos in sure giant markets. “We’re going to spend extra in promoting assist in 2026 with our sellers at decrease funnel, getting the message out to our clients” Kommor mentioned. “Historic, greatest ever.”

A flurry of recent or refreshed autos will hit seller tons within the subsequent few months, together with the all-new Jeep Cherokee in addition to refreshes of the Grand Wagoneer and Grand Cherokee. There’s a noteworthy pivot away from electrical autos—the automaker introduced a US$26.5bn writedown on this technique shift on 5 February—with most of the new choices that includes Hemi V-8 engines or different inside combustion engine or delicate hybrid powertrains.

Stellantis has additionally readjusted its pricing and trims throughout quite a lot of fashions, together with the top-selling Jeep lineup the place sellers beforehand complained of exorbitant really helpful retail costs. The automaker additionally helped sellers clear numerous a number of older and unpopular fashions that had piled up relationship again to 2024.

In fact, there isn’t a scarcity of financial forces that might complicate Stellantis’ ambitions to spice up its gross sales by 25%, not the least of which being a downturn in client confidence and folks typically having much less disposable revenue. Volatility within the wider commerce setting—notably between the US and its neighbours Canada and Mexico, which each play host to Stellantis manufacturing—may additionally power sticker costs up.