ZEHR Insurance coverage & Mission Why Wait At Motorama 2025

Developing on ten years in the past, I bought Mission Why Waitmy 1951 GMC pickup, as a private problem to myself. On paper, it sounded easy sufficient. In actuality, I used to be asking a a lot larger query: Might I, with my assorted — and largely untested — automotive data, truly construct a car from the bottom up?

Initially, the construct was documented right here on Stance Is The whole lot (later incomes it the SIE GMC moniker), earlier than I branched out to some boards and ultimately Speedhunters for some world publicity. What began as a private experiment slowly turned one thing folks had been watching.

Between Speedhunters posts and Instagram updates, I additionally began a YouTube collection devoted to the truck. It was there that I documented getting the gathering of elements to the purpose the place it was lastly drivable, together with the primary few thousand kilometres of shakedown.

https://www.youtube.com/watch?v=videoseries

Final winter, after a second summer time spent chasing down bugs, I used to be offered with the chance to debut the truck on the 2025 Motorama Customized Automobile & Motorsports Expo.

The chance actually got here collectively due to my pal Jeff Wybrow of Issyfab Pace LTD.

ZEHR Insurance coverage was searching for autos for his or her sales space within the Motor Mayhem space of Motorama to showcase the sorts of classic automobiles they may present protection for. What Jeff didn’t know on the time was that my truck was truly already insured by ZEHR.

Insuring the truck with ZEHR had been a genuinely painless course of, and I’d really useful them to fairly a couple of folks over time, so the pairing felt natural.

ZEHR contracted STATUS Logistics Group to move the truck to the occasion, and from that time on, the expertise felt surreal. STATUS picked it up proper from my entrance door and delivered it to the doorway of the corridor the place it will sit on show.

After I pulled into the present later, I used to be welcomed with prime positioning within the Motor Mayhem again room, full with customized signboards and ZEHR branding. Seeing my truck offered that method — underneath lights, with signage, prefer it belonged — was one thing I hadn’t fairly ready myself for.

As a bonus, it additionally turned a handy dwelling base whereas I lined the occasion. But when I’m being trustworthy, each time I walked again to it, I needed to remind myself it was the identical truck that was nothing however elements for the higher a part of a decade.

Initially, these photographs had been a part of a fairly intensive collection I had deliberate for Speedhunters. Sadly, the identical day I submitted all the things was the identical day I used to be advised it was unlikely the location would return.

All the content material I generated at Motorama 2025 was quietly shelved… till now.

Now, I can correctly thank ZEHR — and STATUS — for permitting me to be a part of their sales space. The expertise was unimaginable, and it was surreal to current the truck, unfinished because it nonetheless is, to a wider viewers.

After the present, the truck went proper again into the storage for extra work earlier than one other season of shakedown. And whereas I’m completely happy to say it’s performing properly, shock, shock — it nonetheless isn’t “achieved.”

However possibly that’s the purpose.

The truck has by no means actually been about being completed. It’s been in regards to the course of. The problem. The expansion — each mechanical and private.

That stated, it’s virtually time to start out wrenching on it once more. Excessive on the precedence record is lastly colour- and patina-matching the mattress — one thing that’s been looming over me for a lot too lengthy.

Search for extra on the SIE GMC — or Mission Why Wait, if you happen to favor — within the not-too-distant future. Till then, anticipate to see much more from Motorama 2025 earlier than we roll totally onto this yr’s present, which takes place March 13-1,5 2026 on the Worldwide Middle.