Tesla is beginning the method of eradicating the power to buy the Full Self-Driving suite outright, because it pulled the acquisition choice in the US over the weekend.
Nevertheless, there was some indication by CEO Elon Musk that the value of the subscription will enhance because the suite turns into extra sturdy. However Tesla finds itself in an fascinating state of affairs with this: the take price for Full Self-Driving at $99 monthly is about 12 %and Musk wants a big enhance on this price to succeed in a tranche in his new compensation package deal.
This leaves Tesla and homeowners in their very own respective limbos: Tesla must discover a value that may incentivize customers to make use of FSD, whereas homeowners want Tesla to supply one thing that’s engaging price-wise.
We requested Tesla homeowners what the corporate ought to value Full Self-Driving shifting ahead, as now it’s going to be subscription-based. There have been some fascinating proposals.
Worth Discount
Though individuals are prepared to pay the $99 monthly for the FSD suite, it actually is simply too excessive for some homeowners. Many advised that if Tesla would again down the value to $49, or someplace round that area, many homeowners would instantly subscribe.
Others advised $69, which might make loads of sense contemplating Musk’s obsession with that quantity.
Totally different Pricing for Supervised and Unsupervised
With the discharge of the Unsupervised model of Full Self-Driving, Tesla has a singular alternative to supply pricing for various consideration stage necessities.
$50/mo for supervised.
$300/mo for unsupervised together with insurance coverage.— p?o?? p???p (@CSUDavid) February 15, 2026
Unsupervised Full Self-Driving can be considerably costlier, however not wanted by everybody. Many individuals point out they’d nonetheless wish to drive their vehicles manually on occasion, however others stated they’d simply merely be greater than okay with solely having Supervised FSD out there of their vehicles.
Time-Primarily based Pricing
Tesla may value FSD on a duration-based pricing mannequin, together with Each day, Weekly, Month-to-month, and Annual charges, which might incentivize longer durations with higher pricing.
Yearly, the speed could possibly be $999 per yr, whereas Month-to-month would keep at $99. Nevertheless, a Each day go of FSD would price someplace round $10, whereas a $30 per week price appears to be excellent.
These all appear to be consistent with what customers may need. Nevertheless, Tesla’s angle with FSD is that it’s the way forward for transportation, and with it providing solely a Month-to-month choice at the moment, it doesn’t appear as if it’ll look as short-term as a Each day go.
Tiered Pricing
That is maybe the most well-liked choice, in accordance with what we’ve seen in feedback and replies.
This may be a technique to enable homeowners to choose and select which FSD options they want most and pay for them. The extra options out there to you, the extra it prices.
For instance, if somebody solely needed Supervised driving and Autopark, it could possibly be priced at $50 monthly. Add in Summon, it could possibly be $75.
This may enable folks to choose solely the options they’d use day by day.
