Tuesday, February 17, 2026

The place subsequent for OEMs on the construct vs purchase software program evolution?




The place subsequent for OEMs on the construct vs purchase software program evolution? | Automotive World



















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The rise of GenAI and rising consideration to the person expertise put OEM software program methods within the highlight. By Megan Lampinen

The transition to a software-first mindset has confirmed a troublesome one for incumbent OEMs, not solely when it comes to the technical know-how but in addition the organisational buildings and innovation cadence it calls for. A number of automakers have launched their very own in-house software program divisions, although not all the time efficiently.

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