Proton has introduced its strategic collaboration with Continental Malaysia to introduce built-in tyre companies at chosen Proton service centres nationwide, which can present gross sales, set up and aftersales help for tyres from Continental Malaysia.
Proton goals to have 60 retailers nationwide offering the tyre service for patrons of all Proton fashions, and a full rollout of the service throughout its community will happen by the second quarter of 2026, it acknowledged. Proton prospects could now buy tyres and have them put in throughout routine service appointments, with costs ranging from RM211 per tyre for the Proton Saga.
Included within the tyre service is the tyre producer’s Whole Confidence Plan (TCP), a one-year guarantee towards highway hazards, offering a one-to-one tyre substitute within the occasion of unexpected circumstances, says Proton. Moreover, higher cost flexibility is obtainable by means of the Direct Lending financing facility that provides prospects the selection of paying for tyre purchases by means of month-to-month instalments.
“Whereas Proton’s headlines over the previous few years have targeted on our robust gross sales efficiency and the launch of recent fashions, we’ve additionally been investing closely in after gross sales companies to raise the client expertise at our authorised service centres. Introducing tyre substitute companies is the following step in remodeling our 3S/4S centres into full one-stop centres,” stated Proton Edar CEO Roslan Abdullah.
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