
I used to be invited lately to come back to stunning Savannah, Georgia, to each tour the brand new Hyundai Motor Group Metaplant America (HMGMA) and drive the brand new IONIQ 9a brand new giant and splendid SUV from Hyundai. Hyundai Motor Group means Hyundai, Kia, and Genesis (all of which have separate designers and advertising and marketing organizations). The three completely different manufacturers can use the manufacturing unit to construct their vehicles their to promote into the US market (and export if they need). It’s good timing that they opened the manufacturing unit at about the identical time Trump was elected, since we are actually seeing him enhance tariffs on many imported items, together with automobiles and auto components.
The scenario is kind of dynamic, however Hyundai Motor Group is glad to have three factories within the US. It constructed a manufacturing unit in Montgomery, Alabama, in 2005; a Kia plant in West Level, Georgia, began in 2006; and their latest manufacturing unit that this text is about is in Savannah, Georgia.
Notice: I wrote concerning the IONIQ 9 right here.









Conclusion
The Hyundai Group appears to be nicely positioned to climate the dramatic adjustments within the US auto market. From a product standpoint, they’ve a broad vary of sedans, SUVs, and even a pickup. So, they aren’t depending on one or two kinds of automobiles just like the “Huge Three” that dropped their sedans. They haven’t jumped from gasoline automobiles to electrical automobiles, however try to supply prospects their selection of gasoline, hybrid, plug-in hybrid, or full electrical automobiles.
I do suppose they may drop their non-hybrid gasoline automobiles like BYD has finished and Toyota is regularly doing, because the value premium for hybrids is minimal now. If we get a brand new administration in 2028 that’s professional electrical car, Hyundai has the trendy and environment friendly designs that it might probably ramp up. If the US continues to stay hostile to electrical automobiles, it’s going to nonetheless develop, simply extra slowly. Hyundai wants nice electrical automobiles to be aggressive wherever else on this planet, so I believe there may be little threat it’s going to abandon them.
Pivoting again to my manufacturing unit go to, the factor that made the largest impression on me was Hyundai Group’s concern for its staff and making a clear, secure, quiet, and pleasing place for them to work. I believe that can pay dividends for the corporate for years to come back because it will get a status as an excellent place to work within the native space.
Disclosure: I’m a shareholder in Tesla (TSLA), BYD (BYDDY), Nio (NIO), XPeng (XPEV), NextEra Vitality (NEP), and several other ARK ETFs. However I supply no funding recommendation of any type right here.
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