We not too long ago heard that M5 Touring orders have surpassed most expectations. That’s nice, however arguably not probably the most attention-grabbing a part of the story. In a current chat with BMW M boss Frank van Meel, we discovered that the M5 Touring’s wild reputation is probably a bit extra regional than you would possibly suppose. And, given the model’s historic aversion to providing cool wagons Stateside, the break up could be a bit shocking.
M5 Touring Leads in US Orders, However Not All over the place
BMW discontinued wagons within the US market a while in the past, and perhaps absence makes the guts develop fonder. In a brief speak with press on the 2025 Concorso d’Eleganza Villa d’Este, van Meel continued to heap on the reward for the G90 M5’s success. “We now have a really, very excessive demand for the brand new M5. That’s actually skyrocketing in manufacturing, numbers and gross sales,” he begins. “Seeing the demand, it’s not happening. It’s actually a pull within the markets for the M5.” This by itself isn’t all that riveting — again in March, we discovered from Sylvia Neubauer that M5 demand exceeded expectations.
Nevertheless, what we didn’t be taught from Neubauer is that the US was truly main the cost in Touring demand. When requested whether or not BMW was promoting extra Touring or sedan fashions of the high-powered sedan, van Meel’s reply was shocking. “Properly, truly in Europe, nonetheless extra sedan than Touring,” he stated. “US is the opposite method round. We at the moment have a better demand within the US for the Touring than for the sedan.” Worldwide, Frank says M5 demand is break up nearly 50/50 between the 2 physique types.
Why M5 Touring Gross sales Matter
We’re speculating, however we predict no less than a part of the explanation the M5 Touring is disproportionately well-liked within the US is the attract of forbidden fruit. That’s completely effective with us, since BMW spokespersons have already kind of acknowledged that the M5 Touring is a little bit of a litmus take a look at for whether or not the model will convey wagon fashions again to the US shores on a broader scale. Bear in mind, in our identical chat with Neubauershe stated the present M3 Touring wasn’t coming to the US — and that these keen on a BMW wagon can purchase the M5 Touring and “inform the sellers subsequent time once we ask the query that they are saying ‘thumbs up, we wish an M3 Touring.’”
There are different components at work right here, too. For one, Mercedes gained’t promote you a wagon on the extent of the M5 Touring within the US. At the least, not for now. Identical goes for Audi — RS6 Avant manufacturing is nearing its finish and is generally unchanged from the mannequin that went on sale round 5 years in the past. Regardless, we’re glad our well-heeled US-based constituents are ponying up for the M5 Touring; it means we would possibly get a shot at another, lower-tier wagons sooner or later.
