Wednesday, May 14, 2025

Are additional cuts sufficient to reverse Nissan’s decline?

Nissan’s newest cost-cutting plan goals to revive it to profitability, however the identical wider market challenges nonetheless linger. By Will Girling

There’s nonetheless no finish in sight for Nissan’s struggles. The size of its issues grew to become clear in August 2024, when the corporate’s Q1 report recorded a 99% drop in revenue, and the next quarter confirmed no indicators of enchancment. At that time, Nissan carried out a restructuring plan to create a “leaner, extra resilient” enterprise: a 20% minimize to world capability, 9,000 layoffs, a JP¥300bn (US$2bn) discount in fastened prices, and partial forfeiture of govt salaries. Regardless of these measures, Fitch, Moody’s, and S&P World had downgraded the corporate’s score to ‘junk’ standing by February 2025.

On 13 Might, with new Chief Govt Ivan Espinosa now on the helm, Nissan introduced ‘Re:Nissan’, a brand new restoration plan with the identical core goals because the earlier one launched below Makoto Uchida. Nevertheless, the depth of restructuring has been dialled up: decreasing fastened and variable prices by JP¥500bn, consolidating manufacturing vegetation from 17 to 10, and reducing its whole workforce by 11,000 (along with the earlier 9,000).

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Are further cuts enough to reverse Nissan’s decline?

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