Monday, February 9, 2026

Are screens nonetheless the brand new horsepower?




Are screens nonetheless the brand new horsepower? | Automotive World


















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The consumer expertise is a key model differentiator, however there’s extra than simply display know-how at work right here. By Megan Lampinen

Seven years in the past, Mercedes-Benz Chief Design Officer Gorden Wagener declared that “screens are the brand new horsepower.” The assertion, which was initially made in reference to the EQC’s two 10.25-inch digital shows, referenced the rising significance of consumer expertise as a model differentiator. Whereas traditionally automotive corporations—significantly luxurious or efficiency gamers—would compete on engine energy, the main focus is more and more shifting to digital know-how. In 2019, that was epitomised in display dimension.

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Are screens still the new horsepower?

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