Automotive Streaming Platform ‘Pushed’ To Launch In 2026

Automotive content material platforms have come and gone over time, whether or not they’ve been conventional TV channels or on-line communities. A new streaming service, referred to as Pushed, has entered the fray. With the backing of “High Gear USA” host Tanner Foust and “Gran Turismo” actor Emelia Hartford (each of whom are additionally profitable racers in their very own proper), plus producer Michael George, Pushed hopes to change into a one-stop store to your car-viewing pleasure. From Selection:

Per the crew behind the undertaking, “On Pushed, automobile followers can be ready stream a whole lot of hours of produced, commissioned and purchased automotive programming, from premium authentic collection to grasp courses to curated content material from widespread creators. The platform will moreover embody community-building options and boards to spark dialog and promote engagement amongst its customers.”

On the floor, that sounds a bit just like the system of DriveTribewhich finally failed in its authentic mission regardless of the backing of Jeremy Clarkson, Richard Hammond, and James Might. Nevertheless, the web content material panorama has modified fairly a bit since DriveTribe launched in 2016. With some sensible selections, the concept may simply work this time round. In contrast to DriveTribe, which no person actually understood what it wasPushed appears to have some somewhat stable targets, together with some which are fairly wanted today. From The Hollywood Reporter:

After the success of High Gear, Method 1: Drive to Survive and The Grand Tourand automotive and automobile fanatic channels proliferating on YouTube and different social platforms, Pushed will invite content material creators to be co-owners of their content material ought to it debut solely on the deliberate streaming platform.”Our aim is to reshape how area of interest audiences expertise content material, dialog, and tradition, minimizing business noise and boundaries in favor of authenticity, possession, and connection,” Pushed CEO George stated in a press release. “Pushed is not about competing with conventional media. It is about uniting the perfect of it. We’re constructing a platform that solves distribution challenges for creators, manufacturers, and audiences, whereas protecting authenticity and viewers high of thoughts.”

In the identical article, Emelia Hartford cuts proper to the chase. “Pushed will give creators and expertise extra autonomy, and can accomplish that in a manner that enables them to offer their followers precisely the type of content material they need – as a substitute of serving an algorithm.”

Each creator I’ve ever recognized has complained concerning the algorithm, the mysterious and top-secret strategies by which YouTube and different platforms determine what movies to counsel and promote to viewers over others. It forces them to make content material for the algorithm, not the viewers, which prevents creators from pursuing matters that will curiosity their followers however are much less widespread to most people. To achieve success and worthwhile, creators should attraction to the mainstream, and a deep dive into the manufacturing strategy of the curved rear quarter home windows of the AMC Pacer would solely curiosity a small, area of interest viewers (like me).

YouTube may even demonetize and even take away content material it would not like, making all of the laborious work of making that video value nothing. Harmful and unlawful avenue racing movies would make sense to penalize, however currently, YouTube appears to have expanded its “dangerous or harmful content material coverage” to incorporate authorized monitor driving or racing movies, and even junkyard walkarounds and rebuilds of crashed vehicles, a serious blow to all of the channels that constructed themselves on such content material. TK’s Storage explains this case in additional element. And do not even get us began on all of the AI slop channels competing with reliable human creators.

An analogous system to Pushed’s that has labored earlier than is Nebulaan impartial streaming service began by a gaggle of creators who have been uninterested in all these restrictions. Many nonetheless make movies for YouTube, however in addition they make unique content material for Nebula on matters that would not carry out nicely, be banned or demonetized on different platforms, or longer, extra detailed movies that devoted followers get pleasure from, however most people’s quick consideration spans would not tolerate. Since its launch in 2019, Nebula had 680,000 complete subscribers as of the tip of 2023 and has continued to increase its authentic choices ever since. In contrast to YouTube, its enterprise mannequin prioritizes treating each creators and clients pretty and respectfully, and it really works.

If Pushed copies Nebula’s work with a deal with high quality automobile content material, I feel it has an excellent probability of success. Many widespread automotive creators have lately stop the massive channels they have been a part of and struck out on their very own, primarily as a result of they obtained uninterested in the company algorithm-driven grind that Pushed additionally desires to keep away from. There are additionally many nice impartial creators on the market, some already profitable, and smaller channels but to be found. It is nonetheless too early to inform if Pushed will actually go on this course or cave into company greedhowever I hope it stays true to its phrase and offers us the standard automotive content material we’re searching for.