BMW Group has launched BMW Alpina as a standalone model following the switch of trademark rights on 1 January 2026
BMW Group has launched BMW Alpina as a standalone model following the switch of Alpina trademark rights on 1 January 2026, with the automaker describing the marque as targeted on balancing most efficiency with superior experience consolation. The German group stated preliminary efforts would focus on model activation, with automobiles to supply an unique portfolio of bespoke choices and customized supplies.
The launch features a new wordmark impressed by Alpina’s asymmetrical design from the Nineteen Seventies, which BMW Group stated offers a hyperlink between the model’s historical past and future. The wordmark shall be positioned on the centre rear of automobiles to underline what the corporate described because the standalone character and unbiased persona of BMW Alpina throughout the group.
BMW Group stated automobiles could be manufactured in keeping with rigorous requirements for supplies choice and craftsmanship, with patrons in a position to select from a portfolio of bespoke choices to make sure every car has its personal character.
The switch follows an settlement introduced in 2022 beneath which BMW Group would purchase the Alpina model from Bovensiepen, the family-owned firm that had produced Alpina automobiles since 1965.
Supply: BMW Group
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