BMW ALPINA Launches as Standalone Model, 7 Collection Fashions Rumored in 2026

BMW has formally launched ALPINA as an unique standalone model beneath the BMW Group umbrella, marking a brand new chapter following the switch of ALPINA trademark rights on January 1, 2026. The relaunch positions BMW ALPINA to compete within the luxurious phase between BMW’s flagship fashions and Rolls-Royce, just like how Maybach operates throughout the Mercedes-Benz portfolio.

The preliminary section focuses on model activation, with BMW emphasizing ALPINA’s conventional hallmarks: a novel stability of most efficiency and superior experience consolation, mixed with unique bespoke choices and customized supplies.

New Wordmark Bridges Previous and Future

The revitalized model introduces a brand new wordmark that pays homage to ALPINA’s heritage whereas signaling its future course. Impressed by the asymmetrical wordmark from the Seventies, the elegant up to date design radiates “readability, calm and confidence,” in response to BMW. Positioned on the middle of the rear, the wordmark underlines the standalone character of the unique model and its impartial persona throughout the BMW Group.

7 Collection ALPINA Rumored For Late 2026

The primary mannequin beneath the brand new BMW ALPINA model shall be based mostly on the facelifted BMW 7 Collection (G70 LCI)carrying its personal inside codename: G72. This separate designation suggests extra substantial differentiation than earlier ALPINA fashions, which usually shared codenames with their BMW counterparts. For context, the armored 7 Collection Safety makes use of codename G73 reasonably than the usual G70.

BMW is slated to start out 7 Collection facelift manufacturing in July 2026, with the ALPINA B7 variant anticipated to comply with in late 2026. The ALPINA B7 may function a V8 mild-hybrid electrical automobile (MHEV) powertrain, just like present BMW V8 functions. For the primary time, the ALPINA 7 Collection shall be manufactured solely by BMW. Beforehand, automobiles began manufacturing at BMW factories earlier than being transferred to ALPINA’s Buchloe facility for refinement and engineering work.

X7 ALPINA and Electrical Variants Deliberate

Shortly after the 7 Collection, the second-generation X7 can be rumored to obtain the ALPINA remedy beneath the inner code “G69.” In accordance with sources, each gasoline and electrical powertrains have been thought-about for the ALPINA X7, but it surely stays to be seen whether or not these plans have modified. Whereas preliminary releases will give attention to combustion-powered fashions, electrical variations of each the ALPINA 7 Collection and X7 may lengthen the portfolio, aligning with BMW’s broader electrification technique.

Upmarket Focus, Smaller Fashions Unsure

BMW is positioning ALPINA in what it calls the “Luxurious Layer” – above the usual 7 Collection and under Rolls-Royce. This strategic positioning successfully makes ALPINA the BMW Group’s reply to Mercedes-Maybach. The upmarket focus means smaller fashions just like the B3 and B4 face an unsure future, as BMW steers ALPINA towards its largest and most luxurious automobiles. The model will focus on consumers looking for “unique objects for connoisseurs in pursuit of the extraordinary, with out compromises on efficiency, consolation and individuality,” in response to BMW’s model assertion.

Rigorous Requirements for Exclusivity

BMW additionally stated that the brand new ALPINA automobiles shall be manufactured in response to rigorous requirements for supplies choice and craftsmanship, fulfilling demanding expectations by way of visuals, acoustics and really feel. Consumers can select from a portfolio of bespoke choices making certain every automobile has its personal unmistakable character. Given ALPINA’s storied 50-plus-year historical past, BMW has acknowledged its “large accountability” in stewarding the model’s legacy whereas assembly the best expectations for its future.

We’ll be taught extra concerning the model’s plans within the close to future.