BMW’s place because the dominant pressure in Germany’s premium electrical automobile market grew even stronger in July 2025, in response to the most recent knowledge from the Federal Motor Transport Authority (KBA). With the New class EV offensive set to start in spring 2026, the Munich-based automaker isn’t just holding its floor—it’s widening the hole to key rivals Audi and Mercedes-Benz.
July Gross sales Cement BMW’s Place
In July alone, BMW registered 5,454 new battery electrical autos (BEVs) in Germany. That’s a snug lead over Audi’s 3,093 models and Mercedes’ 2,997 models, the latter determine together with a number of hundred electrical Citan and Vito vans that sit outdoors the standard premium phase. The outcomes additional strengthen BMW’s dominance in 2025’s year-to-date tally. Within the first seven months of the 12 months, BMW bought 28,037 BEVs in Germany—effectively forward of Audi’s 22,725 models and Mercedes’ 17,435. Tesla, as soon as a disruptive pressure available in the market, trails far behind the German premium trio with simply 10,000 registrations in the identical interval.
MINI Boosts BMW Group’s General Numbers
When factoring in small automotive manufacturers, BMW’s benefit turns into much more pronounced. MINI’s 7,511 BEV registrations this 12 months considerably add to the BMW Group complete. In distinction, even with the inclusion of two,362 Sensible BEVs, Mercedes-Benz nonetheless lags behind Audi within the premium phase.
Closing in on Volkswagen
Whereas Volkswagen stays the undisputed chief in Germany’s total EV market, BMW is now solidly in second place—comfortably forward of Skoda, which recorded 4,704 BEV registrations in July and 27,074 year-to-date. This implies BMW’s premium-priced EV lineup is outselling the Czech model’s extra inexpensive choices.
BMW iX1 Leads the Cost
BMW’s prime performer in July was the iX1 compact electrical SUVwith 2,477 new registrations—making it essentially the most profitable premium BEV of the month by a large margin. The newly launched IX2which shares its platform with the iX1 however presents a sportier coupe-like design, added almost 500 models to the full. The BMW i4 and i5 additionally performed a key function in BMW’s success, every contributing round 1,000 registrations in July. (Supply: KBA by way of BimmerToday)
