BMW Italy has marked its ongoing partnership with AC Milan — the place it serves as Premium Associate and Official Automotive Associate — with an unique preview of the new BMW iX3 for head coach Massimiliano Allegri and the membership’s first staff. Throughout the occasion, AC Milan gamers had been launched to BMW’s next-generation all-electric Sports activities Exercise Car, which is the primary of many Neue Klasse electrical autos to reach within the close to future.
The presentation is the most recent chapter in BMW’s deepening involvement with Europe’s greatest soccer golf equipment, the place the model makes use of the game’s international attain to focus on its technological evolution and dedication to electrification. Alongside the AC Milan partnership, BMW’s collaboration with Actual Madrid CF continues to be one of many model’s most seen alliances, alongside the BMW Spain partnership with Carlos Alcaraz.
In Spain, the partnership with Actual Madrid has additionally positioned the BMW iX3 on the heart of its advertising and marketing marketing campaign. The all-electric SUV has featured prominently in promotional content material with the membership’s gamers. In Italy, BMW’s relationship with AC Milan has grown into one of many model’s most profitable and enduring sports activities partnerships. Through the years, BMW Italia has used the collaboration to have fun main milestones and product launches.
In 2024, the corporate famously handed over 26 BMW XM plug-in hybrid SUVs to AC Milan’s gamers and workers in a spectacular ceremony inside a hangar at Milan Malpensa Airport, with every automobile uniquely configured for its recipient. In 2025, the partnership was renewed for an additional seasonextending BMW’s function as Premium Associate.
Now, with the disclosing of the brand new BMW iX3 to the AC Milan squad, BMW Italia is showcasing the primary of a brand new era of electrical autos constructed on the model’s Neue Klasse structure. Set to reach in Italy in 2026, the BMW iX3 50 xDrive is already accessible for configuration on bmw.it, beginning at €69,900. (Supply: BMW Italia)
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