The competitors between BMW M and Mercedes-AMG has at all times been fierce—however for the primary half of 2025, it’s BMW M that’s strolling away with a definitive victory. BMW M GmbH has simply posted its best-ever first-half gross sales, delivering practically 105,962 automobiles globally by way of June. That determine represents a 6.5% year-over-year improve in comparison with the identical interval in 2024 and places the M division on monitor to interrupt but one other annual gross sales document.
Whereas the broader automotive market continues to grapple with geopolitical tensions, rising prices, and the fallout from U.S. import tariffs, BMW seems to be weathering the storm higher than most. Its M efficiency model has emerged as a key driver of that resilience.
Whereas BMW doesn’t break down particular person M mannequin gross sales, the model factors to continued robust demand throughout its M lineup, together with the most recent sedans, SUVs, and electrified M choices. The practically 106,000 items offered within the first half of 2025 embrace each full M automobiles and M Efficiency fashions, with the latter serving as a essential quantity driver in markets all over the world.
On Monitor For A New Report Yr
This follows a record-setting 2024, by which BMW M delivered 206,582 automobiles globally—an all-time excessive. Of these, 66,805 have been full M fashions, with the rest falling below the M Efficiency umbrella. With 2025 already off to a stronger begin, BMW M appears poised to interrupt its personal document as soon as once more.
The Second Half Appears Even Stronger
The second half of the yr may push BMW M’s momentum even additional. The all-new BMW M5 Sedan and M5 Touring have simply gone on sale, bringing recent consideration to one of many M division’s most iconic nameplates. Each function a plug-in hybrid powertrain for the primary time, combining V8 energy with electrical torque and elevated effectivity.
BMW can be increasing its M footprint within the electrical house. The I4 m60 and ix m70—each high-performance EVs—are actually extensively obtainable in international markets. Final yr, the BMW i4 M50 was the perfect promoting automotive for the M division.
Mercedes-AMG Falls Behind
In the meantime, Mercedes-AMG reported gross sales of 68,202 automobiles for the primary half of 2025. Whereas that’s a decent 7% year-over-year improve, it falls far in need of BMW M’s 105,962 items. Regardless of the acquire, AMG now trails BMW M by practically 38,000 automobiles—a niche which will proceed to develop as BMW’s newest fashions attain full market availability.
Even past the M division, BMW as an entire is outselling Mercedes-Benz within the U.S. up to now in 2025.
