Monday, January 26, 2026

BMW Romania Smashes Gross sales Document, Tops 5,000 Automobiles In 2025

BMW didn’t set a brand new world gross sales file final 12 months, but it surely nonetheless had loads to rejoice. As soon as once more, the corporate remained undefeated in its battle with Mercedes and Audi for the posh gross sales crown. The M division posted its 14th consecutive 12 months of progress, whereas the share of EVs in complete deliveries climbed to a file 18%.

Romania stays certainly one of BMW’s smaller markets, however its significance is steadily rising after a number of years of robust outcomes. The previous 12 months marked the model’s finest efficiency so far, with deliveries rising to five,229 autos. It was the primary time demand surpassed the 5,000-unit mark within the Southeast European nation.

Unsurprisingly, SUVs had been the amount drivers in 2025. Sport utility autos accounted for greater than half of all shipments. The X5 and X1 topped the gross sales charts, every claiming a 13% share of complete deliveries. Rounding out the rostrum was the 4 Sequence with 12%.

A couple of quarter of BMWs offered in Romania final 12 months had been electrified (plug-in hybrids and electrical fashions). Nevertheless, EV gross sales fell by 31% after the native authorities considerably diminished subsidies for totally electrical autos. On the flip facet, plug-in hybrid gross sales rose 27%, serving to total electrified deliveries enhance 8% 12 months over 12 months.

At BMW M, deliveries of full-fledged M fashions grew by 10.5% to 336 autos, fueled, considerably surprisingly, by demand for the XM. The controversial plug-in hybrid SUV accounted for greater than 25% of M gross sales, adopted by the M5 Touring. Curiously, totally fledged M automobiles outsold M Efficiency fashions, which declined by 17.4% to 309 models, regardless of the launch of the X3 M50.

MINI’s change to an company mannequin based mostly on direct gross sales doesn’t look like paying off. Demand in Romania slipped by 3% to 317 automobiles, with greater than a 3rd being EVs. Notably, one in six autos offered was a John Cooper Works mannequin, with JCW quantity doubling in comparison with 2024.

On two wheels, BMW Motorrad wrapped up the 12 months with file gross sales of 773 bikes. Demand was pushed by the R 1300 GS Journey, R 1300 GS, and S 1000 RR. The regional division hopes the upcoming launch of the F 450 GS will assist maintain this momentum into 2026.

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