BMW Shuts Down Pickup Truck Rumors As soon as and for All

A BMW pickup truck? Whereas typically speculated on and even longed for by some, it appears the closest we’ll get are the cool M3 pickup vehicles working round BMW headquarters. And, in fact, the odd truck conversion undertaking birthed from fanatic garages. In an unique chat with Bernd Koerber, Senior Vice President BMW Model and Product Administration, we requested about the opportunity of a luxurious pickup truck sporting a roundel. We obtained an unequivocal reply: it isn’t occurring.

BMW Pickups Are a Exhausting No

We’ve chatted prior to now with BMW execs a few Bavaria-born pickup. Whereas solutions have been usually not optimistic in regards to the model’s future within the work truck phase, it wasn’t typically an outright no. Koerber, apparently, isn’t as keen to entertain. When requested about luxurious pickup vehicles, he’s clear: “I don’t suppose that may make sense,” he tells us. “Pickup? No. Pickup isn’t a phase we take a look at.” It appears like BMW is content material with persevering with to construct massive SUVs that are nonetheless the bread and butter in most markets.

After all, Koeber’s response doesn’t actually shock us. Again in 2023, once we obtained to interview Design Chief Adrian van Hooydonk, he didn’t precisely gush over the probabilities a BMW pickup truck provided. “It’s not an apparent match for the BMW model,” he advised us. “We don’t should go after each development that’s occurring.” His latter remark refers back to the elevated competitors within the luxurious pickup area, together with electrified newcomers like Rivian and Tesla’s Cybertruck. He did admit that whereas the phase was turning into “attention-grabbing,” significantly with the addition of electrified powertrains, he didn’t suppose it was needed for BMW to “bounce in.”

Exploring Different Segments?

With Koerber making it clear {that a} BMW pickup isn’t occurring, that leaves room to marvel what different instructions BMW would possibly take sooner or later. Whereas the model has no plans to enter the truck market, there’s all the time the opportunity of exploring new kinds of utility autos or introducing specialised area of interest packages on current SUVs. For now, BMW hasn’t addressed these concepts, and so they stay nothing greater than media hypothesis.

BMW has stunned earlier than with unconventional merchandise, so even when a pickup isn’t within the playing cards, fans can nonetheless speculate about different artistic methods the model would possibly develop its lineup. In the intervening time, the model is making ready to launch a brand new technology of SUVs, beginning with the G65 X5 in 2026adopted a 12 months later by the G67 x7. So for these nonetheless hoping for a BMW ute, we apologize. However it isn’t within the playing cards for now.