BMW of North America reported full-year 2025 gross sales of 388,897 autos, marking the model’s third consecutive gross sales report and a 4.7% improve over 2024. Nevertheless, the momentum stalled within the fourth quarter, with This autumn gross sales declining 3.4% in comparison with the identical interval final yr.
The EV Slowdown Is Actual
BMW’s BEV gross sales additionally inform a cautionary story for the the {industry}’s electrification objectives. Full-year BEV gross sales dropped 16.7% to 42,484 autos, down from 50,981 in 2024. The decline accelerated in This autumn, when BEV gross sales plummeted 45.5% year-over-year—from 13,876 autos in This autumn 2024 to simply 7,557 in This autumn 2025.
Each main EV mannequin in BMW’s lineup confirmed weak point. The i4the model’s hottest electrical car, fell 40.8% in This autumn and 14.1% for the total yr. The i5 was hit even tougher, with a 67% This autumn decline. The iXBMW’s electrical SUV, dropped 35.7% in This autumn and 18.2% for the total yr.
This mirrors declining EV adoption throughout the U.S. market extra broadly, notably as customers grew to become extra cautious about electrical car pricing and charging infrastructure considerations heading into 2026.
Plug-in Hybrids Fill the Hole
Whereas pure electrical gross sales declined, demand for plug-in hybrid autos surged. BMW bought 25,351 PHEVs in 2025, a big 30.7% improve over 2024’s 19,398 items. In This autumn alone, PHEV gross sales reached 7,141 autos, although this represented a 25.6% decline from This autumn 2024’s 9,592.
The distinction is placing: as customers backed away from absolutely electrical autos, they more and more opted for the pliability of plug-in hybrids. For BMW, this shift displays the market actuality that many patrons aren’t able to commit absolutely to battery electrical powertrains.
Mild Vans Drive Total Development
BMW’s total gross sales development was buoyed by gentle truck gross sales, which rose 4.5% in This autumn and 4.4% for the total yr. Passenger automotive gross sales, nonetheless, continued their industry-wide decline, dropping 13.6% in This autumn, although they managed a 5.1% full-year achieve.
BMW frames the outcomes optimistically, highlighting the model’s “technology-open strategy” and upcoming product launches. The corporate plans to introduce the all-new iX3 to the U.S. market later in 2026, together with the lately launched Neue Klasse platform rollout globally.
The iX3 arrives at a crucial second. With EV demand softening, BMW wants a compelling new electrical mannequin to reverse the decline in BEV gross sales. Whether or not the iX3 can reverse these traits—or whether or not customers will proceed favoring plug-in hybrids—will probably be a key storyline for 2026.
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