Breguet‘s new boutique in ION Orchard marks the model’s second location in Singapore, following its Marina Bay Sands flagship and underscores Singapore’s significance as a hub for tremendous watchmaking in Southeast Asia. The timing aligns with a serious milestone for the Maison as Breguet celebrates 250 years since its founder, Abraham-Louis Breguet, reworked horology with innovations that stay trade requirements at present.
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Situated inside one among Singapore’s busiest luxurious retail locations, the ION Orchard boutique mirrors the architectural language of latest Breguet openings, together with the Zurich flagship on Bahnhofstrasse. The inside combines American walnut wooden, soft-toned marble and curved design components to create a heat, inviting surroundings. References to Breguet’s heritage seem all through the design, from carpets impressed by guilloché motifs to furnishings particulars echoing the model’s signature fluted caseband.
The boutique’s format is designed to information shoppers by means of totally different zones that spotlight Breguet’s key collections, together with Classique, Custom, Marine and Reine de Naples. Personal session areas provide collectors and shoppers the chance to discover the model’s timepieces in better depth.
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Commenting on the opening, Breguet CEO Gregory Kissling mentioned: “As we open our ION Orchard boutique, we not solely mark our rising presence in Southeast Asia however have a good time 1 / 4 of a millennium of watchmaking mastery. Abraham-Louis Breguet modified the course of horological historical past by means of invention, artistry and precision. This boutique displays that legacy — a spot the place shoppers can join with our previous, uncover the current and be impressed by the long run.”
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Along with its everlasting collections, the brand new area additionally showcases Breguet’s newest 2025 novelties. Highlights embody the Classique Souscription 2025, a contemporary interpretation of Abraham-Louis Breguet’s authentic souscription watches; the Sort XX Chronographe 2075, a recent reimagining of the 1955 civilian pilot’s watch; and the Custom Seconde Rétrograde 7035, that includes a retrograde seconds show and translucent blue Grand Feu enamel sub-dial with guilloché detailing.
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Because the model enters its 250th 12 months, Breguet’s newest boutique opening reaffirms its dedication to Singapore’s group of collectors and connoisseurs, sustaining its repute in an more and more aggressive luxurious watch market.
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