The Chinese language-led EV value conflict in Thailand is displaying no indicators of ending. With the sheer quantity of rivals out there (they’ve Deepaland Aion is way stronger there) and with inventory to clear, carmakers are resorting to slashing costs. Right here, the BYD Atto 3 will get one other value lower of as much as 200,000 baht (RM25,775).
That’s the low cost for the Atto 3 Prolonged 60.48 kWh, which is now accessible for simply 699,900 baht (RM90,190) within the Land of Smiles. The entry-level Atto 3 Premium 50.25 kWh will get a 170,000 baht (RM21,907) low cost for a brand new sticker value of 629,900 baht (RM81,170). This ‘EV3.0 Greatest Deal’ promo is legitimate from now until December 10.
Now, this isn’t the primary time the Atto 3 has seen its RRP slashed. Again in late-2022, the unique value of the CBU import from China was 1,099,900 baht (RM141,766) for the Commonplace and 1,199,900 baht (RM154,655) for the Prolonged. Native meeting from July 2024 introduced down the EV’s value to 799,900 baht (RM103,110) for the Commonplace and 899,900 baht (RM116,001) for the Prolonged. Once more, we’re now 629,900 baht (RM81,170) and 699,900 baht (RM90,190) respectively.
Over in Malaysia, the value conflict isn’t as fierce as in Thailand, as we’ve got a government-set RM100k flooring value for CBU imported EVs, that are tax-free until the tip of this yr. Whereas carmakers must promote a minimal RRP of RM100k, reductions and different packages might be given to decrease the efficient value of the automobile. An instance of that is the BYD Atto 2, launched in July.
Right here, the Chinese language EV value conflict was initiated by the Proton eMas 7which was launched in December 2024 and went straight to the high of the EV gross sales chart. At RM105,800 for the Prime and RM119,800 for the Premium, the eMas 7’s obvious worth for cash prompted BYD to launch the Act 3 Extremely in April with a value of RM118,800 after an early hen rebate.
The Atto 3 Prolonged Vary was launched in December 2022 for RM167,800so the Extremely was a considerable drop. Shortly after that, the Chery Omoda E5 joined the celebration with a RM27,000 lower to make RM119,818 for 2024 items. This grew to become a RM98,818 clearance sale in Could. The electrical Omoda was launched in March 2024 for RM146,800.
Later, smaller gamers just like the GAC Aion Y Plus and Leapmotor C10 additionally needed to drop their RRPs simply to stay within the body. The latter, which has the largest physique of all automobiles talked about right here, will get improved specs and is now priced at RM125,000 – it was launched in October 2024 for RM159,000or RM149,000 with an early hen low cost.
Different Chinese language EVs on this very congested house embody the MG S5 (RM116,548 to RM136,548) and the well-priced and cool-looking iCaur 03 (RM119,800 to RM129,800). Talking of the Chery-owned iCaur model, the V23 with basic Land Cruiser appears to be like can be launching quickly.
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