BYD has introduced it has entered right into a three-year strategic partnership with FC Internazionale Milano (recognized merely as Inter Milan) to change into the membership’s international automotive companion.
“In China, the place BYD is headquartered, the Nerazzurri are additionally some of the beloved groups, with over 154 million followers. In South America – a key marketplace for BYD Group – Inter can rely on nearly 90 million followers, because of the various South American champions who’ve formed the membership’s historical past,” the Chinese language automaker mentioned in its official launch.
With this settlement, BYD and its premium model Denza will work intently with Inter to maximise the worth of the partnership, reinforce the positioning of each events and pursue shared objectives for mutual progress.
Moreover, BYD will present round 70 autos to equip the highest administration, technical employees, and first-team gamers of Inter. These will embrace a particular version of the Sealion 7 customised with the colors of the Nerazzurri, which will likely be made out there to Inter followers in a while. Devoted buy and rental programmes for BYD autos are additionally being finalised for Inter followers world wide.
The corporate additionally identified it has bought over 4.2 million new power autos (NEVs) in 2024, which is a 41% enhance in comparison with the earlier yr. Within the first half of this yr, it has delivered over two million NEVs that symbolize a double-digit progress from the identical interval in 2024.
“BYD’s identify means ‘Construct Your Desires’, and I believe this partnership is a dream for younger folks, for everyone with a ardour for soccer. Inter Milan is properly recognised for its power, for by no means giving up, for all the time combating for fulfillment and for its fast progress into a worldwide model with a worldwide fanbase that extends past the San Siro stadium and Serie A,” mentioned Stella Li, government vice chairman of BYD.
“These are qualities that BYD shares as a fast-growing model too – we’re a worldwide inexperienced know-how firm with the dream to combat local weather change and funky the earth by one diploma. We’re working so laborious to do that – we now have 120,000 engineers working day and evening, producing 45 patents each working day as a result of they love their job they usually wish to win. This dedication, this fixed pushing for change and dealing so laborious to make it occur, is one thing that’s actually shared between BYD and Inter,” she added.
“We’re extraordinarily happy to announce this new partnership, which brings collectively two international teams united by a relentless drive towards the long run and the pursuit of excellence,” mentioned Giorgio Ricci, chief income officer of FC Internazionale Milano.
“We’re proud that the Group, with its manufacturers BYD and Denza, has chosen Inter as the primary soccer membership to companion with. It’s a testomony to the rising international enchantment of our model. This partnership opens up new alternatives for internationally-oriented activations and content material able to participating followers and shoppers world wide. Collectively, we purpose to develop revolutionary tasks that additional strengthen the group’s positioning as a benchmark within the international panorama of sustainable mobility,” he added.
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