We’ve seen it numerous occasions now. A decade in the past, it was the clear core speaking level of automakers. There’s “no demand” for EVs. Shoppers supposedly didn’t need electrical automobiles — unhappy, so unhappy, however simply actuality. Besides, repeatedly, it has been confirmed fallacious. It’s typically been utilized in reference to efforts to weaken gas economic system/CO2 emission rules, however then when these rules kick in, it seems folks will purchase the variety of EVs automakers must promote. What a shock.
At different occasions, it’s an argument that’s been used to kill particular person EV mannequin tasks. Possibly these are real instances and the automakers have actual points drumming up shopper curiosity in sure EV fashions. However given what number of occasions they’ve “cried wolf” on this subject, I simply wrestle to ever belief them once they use this excuse.
That is all coming to thoughts at the moment as a result of I noticed headlines that Ferrari is delaying its second EV mannequin till 2028 as a consequence of weak shopper demand.
Wait, Ferrari has a first EV mannequin already? Did I miss that launch? No, that mannequin will arrive later this yr. It’s named the Elettrica and can reportedly value clients half 1,000,000 {dollars}. Regardless of that automobile not but being out, Ferrari is saying that there isn’t sturdy market demand for luxurious high-performance electrical automobiles.
Maybe that is all true. Ferrari is certainly in a distinct segment section of the market. I do not know what consumers in that section are actually like and wish. The claims simply gave me flashbacks to so many claims of “lack of demand” that turned out to be confirmed false. And it delivered to thoughts the query “Can we ever belief automakers who’re saying there’s not sufficient demand for EVs?”
Featured Ferrari picture by Jamil Rostum by way of Pexels
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