Carwow has expanded its platform to permit retailers to promote each new and used vans, business 4x4s, pick-ups, and different gentle business autos (LCVs).
Retailers have been in a position to supply used vans through Carwow’s each day on-line auctions since October 2023. Now, in response to rising demand from each patrons and sellers, Carwow is enhancing its LCV providing by introducing promoting capabilities for brand spanking new and used vans throughout its platforms.
Consumers will be capable of configure and order new vans utilizing Carwow’s configurator, whereas inventory shall be searchable by way of the present Carwow and Auto Categorical listings. A devoted touchdown web page for vans may even be populated through a direct feed from retailers or by way of guide inventory listing uploads.
In line with Carwow’s insights, 87% of van patrons now analysis their subsequent automobile on-line, and that curiosity in vans has grown considerably throughout the Carwow Group, with van assessment content material reaching 1.4 million views in 2024.
Alastair White, business director – OEM & media at Carwow, mentioned: “The van market is a major contributor to revenues for a lot of OEMs and retailers, and we’ve listened to requests to increase our providing to help the promotion and sale of vans in the identical manner we now have with vehicles. Carwow is synonymous with a optimistic car-changing expertise, and we goal to increase that sentiment to the van market by driving high-quality enquiries on to retailers from our tens of millions of holiday makers each month.
“We had 1.4 million views of our van content material final yr, a quantity that’s set to develop quickly by way of our funding in van editorial content material and advertising. We all know that one in three van patrons involves the platform undecided between shopping for a brand new or used product. Now, van patrons are in a position to configure and examine new or used LCVs on Carwow and Auto Categorical, and we are going to join them on to the retailer with out them ever having to go away the positioning.”
