Common New Automotive Value Flirts With $50,000

December 11, 2025

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Common New Automotive Value Flirts With $50,000

The typical new automotive purchaser in America paid $49,814 in November — 1.3% increased than a yr in the past
We regularly see the very best costs of the yr in December, so costs may cross the $50,000 line to finish the yr

The typical new automotive purchaser in America paid $49,814 in November, about 1.3% increased than a yr in the past. That’s a rise of simply $54 from October’s common. However we regularly see the very best costs of the yr in December, so costs may cross the $50,000 mark earlier than 2025 is out.

Associated: Is Now the Time to Purchase, Promote, or Commerce-In a Automotive?

Sellers discounted the typical automotive by 6.7% final month, down from 7.9% on the similar time final yr. All year long 2025, the typical incentive labored out to 7% of the ultimate sale value.

Individuals Are Selecting Extra Costly Vehicles

Individuals purchased extra automobiles priced over $75,000 than below $30,000

Full-size vans continued to push the typical increased, with the typical full-size pickup promoting for $70,178 in the course of the month. Full-size vans accounted for 14.2% of all new automobiles bought.

Gross sales of the least-expensive automobiles continued to wane. Autos with a producer’s advised retail value (MSRP) under $30,000 made up simply 7.5% of all new automobiles bought. By comparability, 10.8% of all new automobiles bought for $75,000 or extra.

“It’s vital to do not forget that the (common value) displays what shoppers select to purchase, not what’s obtainable,” explains Cox Automotive Government Analyst Erin Keating. “Many new-car patrons right this moment are of their peak incomes years and are much less price-sensitive, choosing automobiles on the increased finish of the market to get the options and experiences they worth most.”

Cox Automotive is the father or mother firm of Kelley Blue E book.

Electrical car (EV) costs fell, down 0.8% from October’s determine. The federal authorities ended a $7,500 EV tax rebate in September, however many automakers have matched or exceeded its worth with their very own reductions.