Daveena Saranna, EV campaigns supervisor at Inexperienced.TV Media, has been topped the Barbara Cox Girl of the 12 months, in recognition of her management, creativity, and dedication to gender fairness within the automotive and sustainability sectors.
Saranna obtained the celebrated honour on the Cox Automotive Europe Ladies With Drive occasion held on June 24, on the Collaboration Centre in Bruntingthorpe, Leicestershire.
The award, now in its seventh yr, celebrates excellent girls throughout the business who embody the values of management, innovation and neighborhood spirit. It’s named after pioneering businesswoman Barbara Cox, former director of Cox Enterprises.
At simply 25, Saranna has already constructed a status as a dynamic pressure within the electrical automobile (EV) area.
She leads the Prime Ladies in EV platform, which promotes feminine illustration within the sector, and has delivered impactful campaigns throughout flagship sustainability occasions together with Every little thing Electrical, Ezoo and Blenheim Palace.
Talking on the awards ceremony, Saranna mentioned: “I’m extremely honoured and shocked to obtain this recognition. The automotive business is stuffed with passionate, pushed individuals – to be named amongst them is really humbling.
“The help I’ve had all through my profession from colleagues and mentors has been instrumental. I imagine this award additionally honours these working each day to construct a extra inclusive, modern and purpose-led business.”
She additionally supplied phrases of encouragement to different girls contemplating a profession in automotive: “You completely belong right here. Give your self permission to discover, attempt roles that scare you a bit of, and discover your voice – it’s your largest power.”
Alongside the award, Saranna will obtain £5,000 to spend money on her private growth.
Extremely Counseled: Sarah Noble
The judges additionally awarded a Extremely Counseled accolade to Sarah Noble, consulting companion at Deloitte and head of UK Automotive Consulting.
With over 20 years of transatlantic business expertise, Noble has pushed main transformation programmes and is the founding father of Ladies on the Wheel, a profitable initiative supporting girls within the automotive occupation.
“This business is extra than simply automobiles,” Noble mentioned. “It’s about individuals, progress and objective. Creating inclusive areas for girls in mobility is essential to shaping the longer term.”
Martin Forbes, president of Cox Automotive Worldwide, praised this yr’s distinctive area of nominees, saying: “Daveena stood out for her imaginative and prescient, vitality and skill to drive change. She’s proving that management and impression aren’t outlined by age. Sarah’s values-led management and dedication to empowering girls have left a deep and lasting legacy.”
Sam Panayides, European gross sales director at Cox Automotive Europe and sponsor of Ladies With Drive, added: “This yr’s finalists are bold, genuine and actually inspiring. Daveena and Sarah characterize the very best of what’s subsequent for our sector, and I’m proud to have fun their success.”
2025 Barbara Cox Girl of the 12 months Finalists:
- Amy-Jane Marsden, Professional-Tech MOT & Automotive Academy
- Jess Shanahan, Jet Social
- Lynda Ennis, Ennis & Co
- Amy Lancaster-Corridor, Bowker Motor Group
- Sarah Noble, Deloitte (Extremely Counseled)
- Daveena Saranna, Inexperienced.TV Media (Winner)
The Barbara Cox Girl of the 12 months Award highlights the very important position of ladies in shaping the way forward for automotive – and celebrates these driving the change.
