Tuesday, May 13, 2025

Designing for an iconic marque

It’s now 10 years since drive have been designing for an iconic marque – Caterham. With the Caterham C120 now being talked about in Russell Hayes new e-book Alpine – French Pace and Spirit, right here is the background to Drive’s involvement with Mark Przeslawski’s perception.

Designing for an iconic marque

So the place did it begin for us at Drive?  It goes again 5 years to an preliminary assembly with Caterham in Hethel, Norwich.  The unique challenge grew to become a distant reminiscence as aspirations modified with the introduction of a companion in main producer Renault, a very new package deal and superior aluminium building.   Because the engineering package deal was developed at Caterham and Renault bases, Drive’s design staff have been seconded to work on the Renault R&D headquarters in Guyancourt, Paris, forming an necessary conduit for the Anglo-French alliance.

Arriving at Renault, Drive’s shut staff of designers and digital modellers with Caterham’s studio engineers, have been allotted area throughout the Alpine aspect of the complicated, an impressively massive studio with a number of clay plates.  It was some of the thrilling environments to work in, with the presence of a number of the Renault idea greats dotted across the place; the Alpine A110-50, DeZir, and Twingo to call a number of.

Sharing the studio area, going through one another have been the C120 and AS1 clay fashions, two vehicles exhibiting nice potential with their two respective design groups engaged on them.  If I might sum up the whole studio environment, together with the Alpine staff, it might be ardour.  Ardour was what drove these ideas ahead.

The Drive design staff lived, breathed and dreamt C120, flying out to France within the early hours of Monday morning and returning on a Friday night for six consecutive months. Some weeks have been tiring, worrying and sometimes deflating, with our makes an attempt on the French language appreciated, even when laughed at by the canteen employees.  Our dedication, comradery and fervour pulled us by means of each time, to be a part of historical past, participating in one thing that might carry a British sports activities automotive model into a brand new period.  The unhappy demise of the three way partnership was a nasty dream.  For a very long time we couldn’t imagine that with all the trouble everybody put into the challenge and with it so near being realised, there can be no thrilling second of that first drive.

Caterham C120

So sufficient about our feelings….what of the automotive itself?
Biased I could also be, however I imagine there isn’t any doubt that this can be a nice trying automotive, with unbelievable proportions and pure surfacing.  So how is it a Caterham? What defines the character of a Caterham? At Drive we aren’t only a employed arm that attracts vehicles, we extract and develop core model DNA, establishing a transparent aesthetic course that our shoppers perceive and may incorporate of their model’s future.

Establishing this new model aesthetic was no simple process. Caterham was clearly outlined by the Seven, a automotive with a cult following and primarily unchanged from the unique design. To start with the C120 was to be a very new package deal, and one {that a} Caterham has by no means used earlier than – a mid-mounted engine.  This already moved the car far-off from the immediately recognisable visible cues of a Caterham 7 (lengthy bonnet, entrance engine), so we knew we must evoke that Caterham feeling in different methods.  We have been additionally conscious that the C120 was to be an on a regular basis automotive, in addition to a weekend toy, aimed toward taking up the extra premium market of Porsche, Audi and BMW.  With this in thoughts the language the automotive spoke was crucial, this was to be the road within the sand for Caterham; a contemporary fashionable interpretation of a historic model.

The automotive is designed as an entire entity from entrance to again, a holistic method.  Beginning with the general proportion, it’s lithe, nimble and carries no extra weight while remaining visually planted in stance.  The entrance rakes again from the long-lasting Caterham nostril to a brief rear overhang.  The arch strains talk a number of the iconic Caterham 7 design gestures, the mix of the lengthy diving entrance agile arch line and the rear pert, completely poised line evokes the same feeling you get from taking a look at a 7.  It seems to be alive, on its toes and able to be pushed.

Caterham C120

The automotive additionally seems like an entire entity, it’s not a case of projecting design options on the aspect rear and entrance which might usually make vehicles look disjointed, options and graphics embody the wheels, giving it visible energy and a way of purity, a holistic method.

Caterham C120

The entrance shows an approachable face, not too aggressive, however a well-balanced and open eyed character that evokes the identical emotions you get from the 7. It’s critical sufficient to not be taken calmly.  All the things works collectively to ship most efficiency whist deciphering the Caterham design philosophy for the twenty first century.  All the things is there for a motive too, from the central grill, splitter and aspect intakes, designed for operate hinting at influences from Caterham motorsport, akin to their former System 1 division.

Caterham C120

Caterham C120

Following down the aspect of the automotive, the long-lasting aspect exhaust and graphics that you just generally see on most 7s is interpreted by a graphic that follows all the way in which from the central nostril by means of to the aspect intakes and onto the physique aspect. The surfaces and physique aspect is all about shedding as a lot visible weight as doable, with surfaces sculpted away while retaining a way of magnificence and stress.  Shifting in the direction of the rear the stance of the automotive is exaggerated to indicate the facility transferring by means of the rear axle, with massive arch blisters additional enhancing this visible width.

Caterham C120

The rear completes the energy of the automotive, hinting on the DNA of the 7 in a really fashionable and crisp manner.  Lamp positions are excessive as is the built-in spoiler, not solely acquire higher efficiency however to provide the automotive a way of agility.  Easy, clear strains make up the rear to additional emphasise as a lot visible width as doable.  Warmth exits on the base of the rear display and beneath the rear floating lamps, have been all essential to handle warmth for the mid-engine package deal.  Shifting decrease down, the quantity plate is situated throughout the diffuser trim permitting the higher surfaces to be as clear as doable and retain a few of that Caterham 7 field like rear finish feeling.

Caterham C120

Caterham C120

Working with the Alpine staff was a pleasure, we had our moments after all, while combating for sure design options and gestures that associated to every of the vehicles offering a lot dialogue and debate!   For a program that relied closely upon monetary requirements of sharing the whole operating platform and customary components akin to lamps, the result’s two ideas that aspect by aspect have a very completely different perspective, stance and feeling.   Fairly an achievement.

Sadly what you might be seeing right here is simply a time limit and isn’t the completed article, I can inform you… it solely received higher!  Once you see these unbelievable pictures of the Alpine darting across the Alps or parked within the Italian sunshine at Villa d’Este in Lake Como….. think about the Caterham C120 hammering by means of the roads of Norfolk or poised within the automotive park on the Linton Journey Tavern!

Caterham C120

Day dreaming – the way it may need appeared had it gone in to manufacturing.

I might most likely keep on speaking about this automotive, the design and simply how particular we really feel it’s, for an eternity.  It was a landmark challenge for Caterham, Drive and our staff; one thing none of us will overlook and I solely want you possibly can see on the street.

#AlpineA110 #CaterhamC120

Pictures courtesy of Caterham Vehicles

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