Sunday, June 22, 2025

eBay research reveals drivers prioritise consolation over high-tech security

Drivers place better worth on consolation and comfort options than on cutting-edge security tech, in keeping with new analysis by on-line market eBay.

Parking sensors, USB ports and Bluetooth connectivity topped the listing of must-have in-car applied sciences, outpacing extra superior techniques like autonomous emergency braking and lane maintain help.

The research, which surveyed 2,000 drivers, discovered that parking sensors have been rated essentially the most important by 37% of respondents, adopted by USB ports and Bluetooth, every cited by 29%. Regardless of the rising presence of Superior Driver Help Methods (ADAS) in new automobiles, many drivers stay hesitant, with 38% admitting they discover options like lane-keeping aids and emergency braking techniques disconcerting.

With over 11 million automobiles on UK roads aged 12 years or older – greater than 31% of the 36.1 million automotive parc – many drivers are lacking out on options that are actually customary in newer fashions.

To display how older automobiles could be introduced updated, eBay bought a 2005 BMW 330Ci and fitted it with a number of fashionable applied sciences, together with Apple CarPlay and Android Auto for smartphone mirroring, blind spot warning, a reversing digital camera, and built-in entrance and rear dashcams.

“The UK automotive parc is getting older, and greater than half of the motorists in our research count on to maintain their present automotive longer than they’ve saved earlier automobiles,” mentioned Abir Tewari, UK director of economic operations for elements & equipment at eBay. “Luckily, the trendy expertise options valued most by drivers could be fitted to older fashions comparatively simply, to carry them updated.”

The research additionally revealed that greater than half (51%) have by no means used a number of of the superior driver help or infotainment techniques of their present vehicles. Cruise management, lane maintain help and lane departure warning techniques have been among the many mostly ignored.

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles